WHO IS THE BIO-OIL CUSTOMER?

July 21, 2017

WHO IS THE BIO-OIL CUSTOMER?

When someone finds themselves with a scar, the ‘help’ product that comes to mind for many Australians is ‘that little bottle of orange-coloured oil…Bio-Oil’. But there are additional concerns that are effectively salved by this bright star on the pharmacy shelf. For the Beauty Assistant in pharmacy, it’s your role to identify that customer and direct them to the multi-talented orange oil. Here we help you to identify “Who else can I recommend Bio-Oil to?”

Use: Acne Scarring and discolouration

The Customer: Adults with acne, Teenagers with acne or perhaps Mothers/Fathers shopping on behalf of their teenagers

Bio-Oil may be useful in reducing the appearance of acne scarring and colour. The best result of a study conducted by Bio-Oil in 2012 was in “Bio-Oil’s ability to reduce the erythema or redness of macular (flat) acne scars, with the overall skin becoming brighter”. Check out the full study www.bio-oil.com.

Use: Post pregnancy stretch marks

The Customer: Mothers with Newborns

New mums have plenty to do to keep them occupied but it’s important for you to gently help them keep looking after their skin post pregnancy. Stretch marks can still form after giving birth as the skin on the body is retracting.

Use: Massage after injury
The Customer: Male, Female, Adolescents

Bio-Oil can be used to assist with sport massage therapy after injury.

Use: Teen growth spurts and stretch marks

The Customer: Teenagers or perhaps Mothers/Fathers shopping on behalf of their teenagers

Teenage bodies are a force to be reckoned with as development literally goes in fits and starts. Teenagers experiencing rapid growth spurts are vulnerable to stretch marks. You can help them by explaining the role Bio-Oil can play in prevention, but if it’s too late, then treatment is the next best step.




Also in Hot Off The Press

NEW EYEFIX-360 POWERED BY SAPPHIRE
NEW EYEFIX-360 POWERED BY SAPPHIRE

October 15, 2018

Following many years of research and development, the pearly white new eye cream from Skin Physics®, EYEFIX-360®, has arrived, and it’s a game changer in the world of anti-ageing eye creams. Most eye creams either promise instant effects or long terms results; with little being able to produce both...until now. 

Read More

Sirens of Scent
Sirens of Scent

October 15, 2018

Whether you have a high roller budget, or a shoe string discretionary spend would you ever purchase a fragrance you just don’t like…and then wear it? A fragrance is your sensory signature, it’s your lasting sensory impression you leave with the one you encounter. A woman or man’s relationship with their fragrance is an intimate bond. The scent of a fragrance allows you to be creative and individual, to create an alter ego or choose a particular persona - you choose who you would like to be that day.  

Read More

In Cosmetics Asia – focus on hydration
In Cosmetics Asia – focus on hydration

October 12, 2018

Asia remains the dominant player in global skincare sales, with consumers across the continent “obsessed with” seeking to achieve flawless skin that is clear, luminous and seemingly transparent. To help cosmetic manufacturers tap into this growing trend for the appearance of glass-like, cloudless skin, in-cosmetics Asia (trade show) has announced hydration and haircare as two of these major focuses of its Spotlight On areas this year.

Read More