As a free community service program with a focus on managing the appearance-related side-effects of cancer treatment, the saying “give a woman the right lipstick and she can conquer the world” epitomises the feeling of confidence each Look Good Feel Better participant leaves a workshop with.
To prove the difference a lipstick can make, in September 2017 retailers David Jones and Myer threw their support behind the charity’s annual Feel Better Month fundraising campaign, for the third year in a row. A donation of $1 from every lipstick and lip gloss sold nationally was pledged, with a combined total of over $180,000 raised by the close of the month.
Look Good Feel Better National Manager, Carol Kavurma, thanked the retailers, saying “With the charity receiving no government funding, this generosity is vital for allowing the service to continue to be provided to cancer patients free-of-charge. The support of David Jones and Myer throughout Feel Better Month has ensured that close to 2,500 cancer patients across Australia can benefit from the program over the coming year – we’re grateful for this incredible support.”
Feel Better Month will run again throughout September this year. To show your support visit lgfb.org.au/ways-to-give or email firstname.lastname@example.org.
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.