For the first time in 10 years VIKTOR and ROLF have a new visual for the relaunch of Flowerbomb. There's a new digital film, too!
The designers say: “At first we were reluctant to even think about a new Flowerbomb visual. It is such an icon that it seemed untouchable. Until we realised that a new image could also underline this iconic status, emphasise it. So we imagined an image that would be an evolution of the idea of Flowerbomb: a mysterious, slightly surreal, strong and vibrant woman, who has the power to transform anything into something positive and beautiful. The surreal bouquet of flowers on her head is a metaphor for positive thinking.”
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.