Just launched is Charlotte Tibury Hot Lips ($48) which is currently only available online in Australia at www.charlottetilbury.com/au.
There are 12 new shades to add to the four existing, and they are all named after celebrities that Charlotte works with regularly in homage to them. From every lipstick sale $2 will also be donated to charity Women for Women in the first two months of launch.
“I really admire each of the women that inspired Hot Lips and with them, I want to spread the powerful FEEL-GOOD FACTOR a gorgeous new lipstick shade gives. Ihave extracted their beauty DNA, mixing colours that really embody their style and personality, encapsulated it and am now giving it to EVERYONE! Wear with confidence,” says Charlotte Tilbury.
As part of a wider social media campaign, the Charlotte Tilbury team are encouraging everyone to unlock their #lipstickconfidence. Simply follow the below steps:
1. Apply your favourite ‘confidence colour’ from the new range and take a selfie
2. Share an empowering affirmation with @Womenforwomen in the caption
3. Hashtag #lipstickconfidence
4. Tag a sister to nominate her to take part
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.