Just launched is Charlotte Tibury Hot Lips ($48) which is currently only available online in Australia at www.charlottetilbury.com/au.
There are 12 new shades to add to the four existing, and they are all named after celebrities that Charlotte works with regularly in homage to them. From every lipstick sale $2 will also be donated to charity Women for Women in the first two months of launch.
“I really admire each of the women that inspired Hot Lips and with them, I want to spread the powerful FEEL-GOOD FACTOR a gorgeous new lipstick shade gives. Ihave extracted their beauty DNA, mixing colours that really embody their style and personality, encapsulated it and am now giving it to EVERYONE! Wear with confidence,” says Charlotte Tilbury.
As part of a wider social media campaign, the Charlotte Tilbury team are encouraging everyone to unlock their #lipstickconfidence. Simply follow the below steps:
1. Apply your favourite ‘confidence colour’ from the new range and take a selfie
2. Share an empowering affirmation with @Womenforwomen in the caption
3. Hashtag #lipstickconfidence
4. Tag a sister to nominate her to take part
Lancôme partners with 9 leading brands; Lara Srokowski, Director of Artistry for Lancôme Australia creates modern beauty looks for Mercedes-Benz Fashion Week Australia.
Innovation might be the most loved buzzword in the beauty industry. But marketing keeps repeating itself. The end of World War II ushered in the modern consumer age and every new generation since has been targeted as the next big thing. That’s a logical move, of course, but each and every time an over-emphasis on youth has been shown to have limitations. It’s ironic that the word Youthquake was nominated as the word of the year for 2017 because it first surfaced in the 1960s to refer to the consumer impact of then-young Baby Boomers.