Made in small batches on the Sydney coast, these salty blends contain a soothing mix of natural, therapeutic ingredients to ease mind and body, and tropical scents that are designed to whisk the soaker away to a beachside paradise.
Founder Yasmin Border tells esprit these bath soaks are intended to fill a void in the market. Border, who has an extensive background in the beauty industry, found that she couldn’t find a viable option on the shelves. “I’ve always been a big believer in the health benefits of baths, but I just couldn’t find any suitable for my needs. They were either too expensive, full of chemicals or just didn’t smell,” says Yasmin. “I remembered making bath salts with my Grandmother as a child, so I started reworking the original recipe for the next two years until I ended up with the formula for our Salty Bath Soaks”.
Having grown up by the sea and with numerous holidays to the Pacific Islands, she was inspired to infuse each blend with mesmerising tropical scents. Her intention was to create an idyllic experience for soakers, reminiscent of relaxing in the warm, salty waters of the ocean every time they step into a Salty Bath Soaks bath at home.
Each product contains The Soak Life’s signature blend – Epsom salts, which are known to ease sore muscles, release impurities from the skin, and de-stress the body with a natural dose of magnesium, Australian sea salts for their cleansing, skin-softening properties, Himalayan pink salt, which contains 84 trace elements and minerals, and antioxidant-rich coconut oil, which leaves the skin hydrated.
The aromas range from hibiscus, star jasmine and warming amber found within Island Life, to the invigorating combination of peppermint and eucalyptus in The Big Chill, perfect for relief after a tough workout and loved by professional athletes. All blends are made in Australia, vegan, natural, and cruelty-free.
The Salty Bath Soaks line is available directly from the brand’s website, The Soak Life and selected retailers. Available in six scents and two sizes from $12.95.
For more information or for wholesale enquiries visit thesoaklife.com or email email@example.com.
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.