Inﬂammation causes reactions and isn’t genetic in many cases. The Environmental Working Group in the United States revealed that modern women are exposed to a daily average of 126 chemicals from cosmetics, cleaning supplies, pollution and even the food they eat. The list of potential skin irritants is a long one, beginning with fragrance, allergies and stress, and we’re exposed to more and more of these with our changing lifestyles and environments.
To cater more eﬀectively to such skin types, Trilogy has reformulated its newly repackaged Trilogy Sensitive range. The introduction of three new innovative products completes the regime of certiﬁed natural, dermatologically tested skincare especially crafted for highly reactive and sensitive skin types.
Trilogy Sensitive is designed to bring peace and comfort to even the most fragile, intolerant and reactive complexions. The new formulations include skin-rewarding maqui berry and sea buckthorn which are combined with the current range hero ingredient SyriCalm® to oﬀer added repair, nourishment and protection.
Corinne Morley - Trilogy’s in-house beauty expert says: “The goal with sensitive skin is to protect the weakened skin barrier and rebuild the skin’s own natural protective defence function. It’s important to choose products rich in gentle moisturising and emollient ingredients, and free from essential oils, fragrances and irritating alcohols and chemicals. Trilogy Sensitive is a great natural alternative to traditional synthetic skincare, allowing you to care for sensitive skin while also protecting from some of the more unwanted signs of ageing such as ﬁne lines and wrinkles.”
The three new products are: Trilogy Very Gentle Restoring Oil RRP $37.95 (30ml), Very Gentle Hydra-Mask RRP $37.95 (60ml) Very Gentle Eye Cream RRP $39.95 (25ml).
The newly reformulated products are: Trilogy Very Gentle Cleansing Cream RRP $39.95 (200ml), Trilogy Very Gentle Calming Serum RRP $44.95 (30ml) and Trilogy Very Gentle Moisturising Cream RRP $44.95 (60ml).
Available: Priceline, Priceline Pharmacy, Chemist Warehouse, My Chemist, Myer and independent pharmacy and health stores.
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.