by Michelle Heaps & Erica Oroszlany, Managing Partners, BeautyConnections Australia
Add the positions in digital marketing, e-commerce, sales, and operations, and we are very lucky to be in an industry that can provide us with great career growth opportunities, no matter which path you pursue.
Here are our top tips for those looking to develop their careers in the beauty industry, and for beauty companies looking to attract the best talent.
1. Build your experience
Think carefully about the role you are in as a step along your career path. Every job provides you with the opportunity to build your skill set; what are the skills you are missing in order to achieve that long-term goal? Sometimes, the opportunities to learn these new skills can be found right there in the organisation you are already working in!
2. Develop your skills
Build on your strengths, and be open to new challenges. You may be more naturally creative, and lean towards those kinds of day-to-day activities, but marketers, for example, also need to build good analytical and project management skills. Make sure you are working on both the hard skills (job-specific) and soft skills (interpersonal) you’ll need to get ahead on your career path.
3. Be a Team Player
Think about your reputation in the team and your organisation; are you a go-to person for getting things done? Do you roll up your sleeves and jump in to help the team get “mission accomplished”? Being seen as a genuine and enthusiastic team player are qualities that colleagues and employers always view highly, and will help you stand apart from the competition when it comes to job references.
One of the great things about the beauty industry is that it’s big enough to offer lots of opportunities, but small enough to enable you to build a network. A network can provide you with valuable insights about the industry itself, about companies and their cultures, and about job opportunities – perhaps even before they’re advertised. Start with your colleagues, your agency partners, your supervisors, and any friends working in the industry. Be sure to also use LinkedIn - make sure your profile looks and sounds professional and is always up to date!
1. Build your social media presence
Beauty companies are great at building a social media presence targeted at consumers, but what about potential employees? Have a look at what your competitors are doing on LinkedIn. Are their posts giving you a feel for their culture? Sharing company highlights, news and culture with potential employees on social media can help attract the right person for your organisation when the time comes.
2. Move quickly
So you’ve just had someone resign, and you’ve got 4 weeks to fill the position before the next strategy meetings start! You need to move fast. Applicants are putting themselves forward for other roles too, and if you delay looking at resumes or conducting interviews, you may miss the boat on securing the best talent.
3. Value your time
But hold on, do you have the time to write the ad, post it, review 15-50 resumes, phone-screen, and then interview the best 3? And then do it all again if the first round was not suitable? When you add it all up, recruiting can take up to a week, or more. Do you have that time to spare?
4. Ask for help
You work with an advertising agency because they are advertising experts, you have a PR company to manage media relations, if you would rather focus on what you do best
(marketing, sales, growing your business), then asking for professional help to recruit the best person for the role makes sense. After all, you are going to work with your new employee for some time, so isn’t it worth making an investment in choosing the right one?
For further information visit www.beauty-connections.com.au
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