Knowing first-hand just how many fragrances launch globally per year, Sally has carefully selected TOUS to add to her prestige fragrance portfolio, which will be exclusively distributed in Australia.
Founded in 1920 and celebrated in Europe for their exquisite jewellery collections, TOUS runs as a family-owned business – something that piqued Sally’s interest upon considering this esteemed designer brand.
“This brand truly is authentic. That family passion, creativity and commitment behind the brand is undeniable – they pay incredibly lose attention to detail and this is so evident in their branding and products, I just love this about them.”
TOUS is recognised by its much-admired teddy bear icon, symbolising tenderness. The TOUS family felt this icon was synonymous with their mission of remaining adored worldwide by creating jewellery and accessories to mark our most treasured moments.
Currently, three women’s fragrances have launched in Australia, which are available in Priceline. Another two will launch later this year.
TOUS Eau De Parfum 90mL
A fragrance which transmits the emotions of TOUS jewellery. Inspired by the first collections of the brand. With Top notes of blackcurrant leaves, violet, bergamot and coriander. Heart notes of white jasmine sambac, yellow peony, rose and gardenia with base notes of white musk, moroccan cedar and iris. This Eau De Parfum has also been enriched with the added sweetness of orange blossom, rose wood and neroli to the components.
TOUS Bonjour Señorita Eau De Toilette 90mL
A floral, fruity-green, this fragrance offers delicious top notes of bergamot, iced mango and raspberry macaron, heart notes of coconut milk, guava and jasmine tea, finished with foundations of tropical woods, patchouli and vanilla for the base notes.
TOUS has captured the essence of this Eau de Toilette; a fun-filled, beautiful journey from Paris to Havana. With model Kelly Spronk representing the Parisian lifestyle, mixed with the colourful spice of life of the Caribbean capital.
TOUS Les Colognes Concentrées Eau De Toilette 90mL
This fragrance, a floral-musk, was inspired by an oasis of tranquillity. It disconnects the whirlwind life of a cosmopolitan couple. Surrendering themselves to each other; away from worries in a place where everything has meaning. With fresh top notes of peony and green mandarin, rose water and jasmine line the heart notes and sandalwood and musk for the unmistakable base notes.
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So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.