Harlotte Cosmetics is thrilled to be the official Makeup Supplier of The Bachelor Australia 2017. Harlotte creator, editorial and runway makeup artist, Michelle Crofts says: “We believe this to be the perfect partnership and we are beyond excited to see these beautiful Australian women utilising our products, amongst all the glitz, glamour and romance and not to mention, drama”.
We believe in creativity, doing the hard work and standing out in the crowd and not being the same as everyone else, says Michelle. “We pride ourselves on working closely with our lab to create products made for Harlotte and Harlotte only. Years of hard work go into creating our own formulas”, but Harlotte wouldn’t have it any other way.
Harlotte’s philosophy is to formulate cosmetics to enhance one’s natural beauty. The brand is well known for creating luminous complexions. A defining reason the brand was chosen as makeup partner for The Bachelor’s beauties. Their extensive Lip Collection has a strong cult following which continues to grow as does their complete makeup collection.
Harlotte Cosmetics was launched in Sydney ten years ago. All products are of the highest professional standard, with the majority made in Australia. Harlotte’s product range is animal friendly/cruelty free, long-lasting and enriched with vitamins and minerals. Harlotte has over 500 stockists in Australia with the brand also being available internationally in such markets as the USA, Ireland, Bahrain and Fiji. Harlotte is a favourite amongst makeup artists and has appeared on countless catwalks worldwide.
Harlotte Cosmetics is a favourite in makeup artists’ kits and graces the beautiful faces of many brides and bridal parties. “Brides love that signature Harlotte glow,” says Michelle. And for everyday wear the look-at-me impact is so achievable: “dress up your lips with a velvety matte finish or radiant shine that is sure to wow. Be on trend with coveted shades in our sexy sleek pink and black signature packaging, our latest collection is filled with must-have decadent shots of colour”.
Harlotte is all about elegance and chic – with a sly, cheeky wink. Passionate about creating beautiful professional products, Harlotte celebrates the fun and flirty side of women in classic-style. Harlotte welcomes new retail partners, supporting them with business ideas to grow the glamour in your store.
Contact Michelle Crofts firstname.lastname@example.org, or phone: 0408 001 308.
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.