The new campaign featuring the Rimmel model shows her wearing 810 deep reddy purple – The Matte Factor shade from Rimmel’s The Only 1 Matte Lipstick launch.
A good true matte lipstick that doesn’t dry on the lips is a tricky formula to create. Rimmel worked on the matte theme after its success with the original The Only 1 Lipstick range. Marketing needed promises such as: all-in-one matte lipstick that delivers long-lasting, non-drying colour, moisture and wear, and all for $15.95. So the labs went to work.
The new volatile hybrid formula was developed:
COMFORT & MOISTURE - a light emollient oil is combined with a liquid polymer to provide the comfortable, moisturising feel throughout wear.
NON-DRYING - the oil is absorbed on application, creating a thin film between the skin and the pigment and banishing that irritating dry sensation often felt with matte lipsticks.
LONG-LASTING COLOUR - the formula features volatile silicon to give a smooth and even colour release, which helps to set the lipstick for superior colour wear.
It’s matte lipstick that lets you have it all in one. There are nine matte shades, and launching at the same time are six new satin shades joining the original collection. For the first time, Rimmel has created a virtual Lip Library to bring all the beautiful The Only 1 and The Only1 Matte lipstick shades to life on Tumblr. Customers can sort by shade, by lip shape or by finish to find the perfect shades that suit them.
Rimmel London The Only 1 Matte Lipsticks RRP $15.95 are available from February 2017 at Priceline, Priceline Pharmacy, Chemist Warehouse, Target, Kmart, BIG W, selected pharmacies and selected Coles and Woolworths.