In January Revlon signed singer and fashion icon Gwen Stefani as its newest global ambassador. The Grammy-winning artist and entrepreneur joins other celebs such as Ciara, Alejandra Espinoza as a brand ‘face’. With over 15 million social media fans and followers, Stefani’s passion for makeup throughout her career makes her a natural fit to promote Revlon’s Choose Love message.
Revlon recently launched The Love Project, a new social activation campaign with one goal in mind - to address the need for love in the world, and to amplify and inspire love. The Love Project is an extension of Revlon’s Choose Love campaign, and reflects the brand’s belief in the power of love and the diversity of beauty”, says Tracey Raso, Regional Managing Director for Revlon ANZ. “The campaign previews with a 30-second video, featuring Million Reasons by Lady Gaga, posted exclusively on the singer’s social channels. This is followed by an inspiring video starring Lady Gaga, Pharrell Williams and Ellen DeGeneres, that aired during the recent Academy Awards in February”.
Goldfield & Banks is less than two years old. Founded by Belgian Frenchman, Dimitri Weber – a veteran of the fine fragrance world, working across Europe – the brand is inspired by the natural wonders of the Australian landscape - Australian made fine fragrance highlighting scents unique to Australia’s scenery.
Michael Marzano, the National Education Manager for Agence de Parfum, Australia’s leading niche perfume and home fragrance distribution company, believes that fragrance is the first layer of dressing. It’s what you wear closest to the body and everything follows after that. “Both women and men should absolutely have a fragrance wardrobe that reflects their style, changing moods and every occasion”.