In January Revlon signed singer and fashion icon Gwen Stefani as its newest global ambassador. The Grammy-winning artist and entrepreneur joins other celebs such as Ciara, Alejandra Espinoza as a brand ‘face’. With over 15 million social media fans and followers, Stefani’s passion for makeup throughout her career makes her a natural fit to promote Revlon’s Choose Love message.
Revlon recently launched The Love Project, a new social activation campaign with one goal in mind - to address the need for love in the world, and to amplify and inspire love. The Love Project is an extension of Revlon’s Choose Love campaign, and reflects the brand’s belief in the power of love and the diversity of beauty”, says Tracey Raso, Regional Managing Director for Revlon ANZ. “The campaign previews with a 30-second video, featuring Million Reasons by Lady Gaga, posted exclusively on the singer’s social channels. This is followed by an inspiring video starring Lady Gaga, Pharrell Williams and Ellen DeGeneres, that aired during the recent Academy Awards in February”.
Following many years of research and development, the pearly white new eye cream from Skin Physics®, EYEFIX-360®, has arrived, and it’s a game changer in the world of anti-ageing eye creams. Most eye creams either promise instant effects or long terms results; with little being able to produce both...until now.
Whether you have a high roller budget, or a shoe string discretionary spend would you ever purchase a fragrance you just don’t like…and then wear it? A fragrance is your sensory signature, it’s your lasting sensory impression you leave with the one you encounter. A woman or man’s relationship with their fragrance is an intimate bond. The scent of a fragrance allows you to be creative and individual, to create an alter ego or choose a particular persona - you choose who you would like to be that day.
Asia remains the dominant player in global skincare sales, with consumers across the continent “obsessed with” seeking to achieve flawless skin that is clear, luminous and seemingly transparent. To help cosmetic manufacturers tap into this growing trend for the appearance of glass-like, cloudless skin, in-cosmetics Asia (trade show) has announced hydration and haircare as two of these major focuses of its Spotlight On areas this year.