In January Revlon signed singer and fashion icon Gwen Stefani as its newest global ambassador. The Grammy-winning artist and entrepreneur joins other celebs such as Ciara, Alejandra Espinoza as a brand ‘face’. With over 15 million social media fans and followers, Stefani’s passion for makeup throughout her career makes her a natural fit to promote Revlon’s Choose Love message.
Revlon recently launched The Love Project, a new social activation campaign with one goal in mind - to address the need for love in the world, and to amplify and inspire love. The Love Project is an extension of Revlon’s Choose Love campaign, and reflects the brand’s belief in the power of love and the diversity of beauty”, says Tracey Raso, Regional Managing Director for Revlon ANZ. “The campaign previews with a 30-second video, featuring Million Reasons by Lady Gaga, posted exclusively on the singer’s social channels. This is followed by an inspiring video starring Lady Gaga, Pharrell Williams and Ellen DeGeneres, that aired during the recent Academy Awards in February”.