Some trends keep getting oxygen because a succession of back stories keeps them current for a host of different reasons. The palette is one of the best examples of constant re-invention in the beauty business and its popularity shows no sign of letting up. Even 22 year old Gigi Hadid, hailed as the first Instagram supermodel, loves the portability and convenience of a compact format.
esprit welcomes Douglas Millar as esprit Magazine Australia’s R&D guru - founder and R&D Manager of Cosmetics Science Australia (CSA).
Angela Shepherd - Cosmetic & Fragrance Category Manager, Malouf Pharmacies/Ramsey, is renowned in the industry for having a strong instinct for discovering fledgling brands, for sniffing out a sure-fire success and evaluating international trends for her Australian customers. Recently she scoured the booths at world-leading trade show – CosmoprofAsia 2017. Here she shares with esprit’s readership her personal key take outs and trends.
The global beauty business is infatuated with Korea. The country’s leading beauty player AmorePacific has been dubbed the Estée Lauder of Asia and Seoul has become the Silicon Valley of skincare innovation.
But the definition of K-Beauty is changing. No one talks about French or American beauty simply because brands come from one country. Many insiders believe that the cosmetics industry will drop the national identity tag, as it did when the major Japanese beauty companies started focusing on export opportunities.