In a perfect world, wouldn’t it be true that anything and everything would be available instantly and at the tip of our fingers? With the rise in popularity of self-serve kiosks across a diverse range of goods, it seems like this dream may be becoming more of a reality.
What does “good service” mean in today’s digitally-driven retail world?
The beauty industry is merging with the tech world in a trend that’s inevitable and expanding at breakneck speed. At-home devices are already playing a pivotal role in how consumers worldwide care for their skin and will continue to do so in the future, predict analysts.
You wouldn’t dream of leaving your office with the doors and windows unlocked, but the digital age presents a new level of responsibility when it comes to protecting your data - and most importantly, that of your customers.
Similar to Millennials, Generation Z are fixated with technology, growing up in a fully digital era, ever-connected to their peers through social media. It’s a no-brainer for brands wanting to engage with Gen Z consumers to build their online presence, utilising social sites used most often by this generation and as resistant as we might be to the trends and behaviours of this young generation, they’re a crucial marketing demographic for the future of beauty.
Canfield Beauty, a new initiative of Canfield Scientific, the global leader in skin imaging systems, services and products, has launched NEXA®, a handheld mobile imaging device that alone or with its complementary booth system empowers beauty brands to improve the customer experience, enhance their level of service and create an engaged and loyal following through the use of mobile, quality skin imaging technology.
In an era of access anywhere, on-demand information, brands have more opportunities than ever to influence customer’s decision making. One company seeks to make shopping even more empowering and satisfying for consumers and brands alike ...
It’s pretty near impossible to pick up the AFR these days without reading a story about the impending arrival of Amazon, ﬁlled with various theories of imminent doom for Australian retailers. What is it really going to mean? Should we panic, or is it overblown?
When it comes to beauty gadgets I’m always a little skeptical especially when these tools are trying to mimic professional procedures that are performed in the dermatologists’ oﬃce. However, after trialing three of the latest high-tech gadgets I must admit they do what they claim - make you look and feel better about yourself!
Barcodes have been a part of the retail environment for decades. With the advent of Shping, the humble barcode is now set to become a powerful consumer engagement and marketing tool that can be activated through a smartphone.