A beauty junkie’s guide to Vending Machine Shopping

A beauty junkie’s guide to Vending Machine Shopping

September 03, 2018

In a perfect world, wouldn’t it be true that anything and everything would be available instantly and at the tip of our fingers? With the rise in popularity of self-serve kiosks across a diverse range of goods, it seems like this dream may be becoming more of a reality. 

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SERVICE IN THE DIGITAL AGE

SERVICE IN THE DIGITAL AGE

August 22, 2018

What does “good service” mean in today’s digitally-driven retail world?

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TO HAVE AND TO HOLD

TO HAVE AND TO HOLD

August 01, 2018

The beauty industry is merging with the tech world in a trend that’s inevitable and expanding at breakneck speed. At-home devices are already playing a pivotal role in how consumers worldwide care for their skin and will continue to do so in the future, predict analysts.

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CYBER-SECURITY

CYBER-SECURITY

June 17, 2018

You wouldn’t dream of leaving your office with the doors and windows unlocked, but the digital age presents a new level of responsibility when it comes to protecting your data - and most importantly, that of your customers.

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The right social media channels to effectively target Generation Z

The right social media channels to effectively target Generation Z

May 29, 2018

Similar to Millennials, Generation Z are fixated with technology, growing up in a fully digital era, ever-connected to their peers through social media. It’s a no-brainer for brands wanting to engage with Gen Z consumers to build their online presence, utilising social sites used most often by this generation and as resistant as we might be to the trends and behaviours of this young generation, they’re a crucial marketing demographic for the future of beauty. 

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High On Tech

High On Tech

March 28, 2018

How connected consumers have changed the Beauty Industry

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A device to enhance retail consultations

A device to enhance retail consultations

February 28, 2018

Canfield Beauty, a new initiative of Canfield Scientific, the global leader in skin imaging systems, services and products, has launched NEXA®, a handheld mobile imaging device that alone or with its complementary booth system empowers beauty brands to improve the customer experience, enhance their level of service and create an engaged and loyal following through the use of mobile, quality skin imaging technology.

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The future of shopper marketing is here

The future of shopper marketing is here

February 22, 2018

In an era of access anywhere, on-demand information, brands have more opportunities than ever to influence customer’s decision making. One company seeks to make shopping even more empowering and satisfying for consumers and brands alike ...

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WHAT’S DRIVING THE DIGITAL BEAUTY CONSUMER IN 2018?

WHAT’S DRIVING THE DIGITAL BEAUTY CONSUMER IN 2018?

February 19, 2018

When I started Adore Beauty, there was no broadband, no smartphones, no YouTube or Facebook. Many people still didn’t have an email address. So much has changed - but the funny thing is, so much has stayed the same in terms of the core drivers for beauty consumers. New technologies might change the way retail is delivered, but they haven’t changed the drivers of what customers really want.

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AMAZON: WHAT’S REALLY GOING TO HAPPEN?

AMAZON: WHAT’S REALLY GOING TO HAPPEN?

November 24, 2017

It’s pretty near impossible to pick up the AFR these days without reading a story about the impending arrival of Amazon, filled with various theories of imminent doom for Australian retailers. What is it really going to mean? Should we panic, or is it overblown? 

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3 Revolutionary Beauty Tools Celebs Love

3 Revolutionary Beauty Tools Celebs Love

November 16, 2017

When it comes to beauty gadgets I’m always a little skeptical especially when these tools are trying to mimic professional procedures that are performed in the dermatologists’ office. However, after trialing three of the latest high-tech gadgets I must admit they do what they claim - make you look and feel better about yourself!

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Join The Shopping Mobile Marketing Revolution

Join The Shopping Mobile Marketing Revolution

October 23, 2017

Barcodes have been a part of the retail environment for decades. With the advent of Shping, the humble barcode is now set to become a powerful consumer engagement and marketing tool that can be activated through a smartphone.

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