Rachel Duffy-Packer has spent much of her career working in department stores in the UK and Australia. "A department store has the opportunity to be everything to everybody. A place of magic and delight where you can sell a story. Before taking on my current position, I was the General Manager - Concessions at David Jones for five years across fashion and accessories. Prior to coming to Australia, I worked at Selfridges in London for eight years as the Buying Manager for Luxury Accessories and Fine Jewellery".
Alphie Sadsad is a master of illusion. With just a few strokes the National Artistry Lead for SEPHORA Australia can make any face more beautiful. Makeup isn’t just a lifelong interest, it’s a craft he’s worked to perfect since he helped his high school classmates with their lippie and hair.
Judy Deuchar – Head of Merchandising/Programming at TVSN has an intrinsic, instinctive, intuitive understanding of brands, and even more importantly, HOW TO BUILD BRANDS. Here she shares her expertise to fire your inspiration whether you have a brand in the making or an existing brand ready to go to the next level, to guide your understanding of what it takes to have a successful lifecycle.
The nature of retail is evolving rapidly. Experiences have assumed starring roles and the Scentre Group, which operates Westfield shopping centres, is leading the way.