MARKETING TO MUMS

MARKETING TO MUMS

August 10, 2018

Australian Mums are the powerhouse of the Australian economy – they are responsible for $132 billion in spending every year. Millennial Mums, aged 22 to 37 years, represent a growing and highly influential segment within the Mum market for beauty brands. How well do you know them? And, how well do they know you?

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GETTING  BACK ON  TRACK...

GETTING BACK ON TRACK...

August 09, 2018

So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?

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The right social media channels to effectively target Generation Z

The right social media channels to effectively target Generation Z

May 29, 2018

Similar to Millennials, Generation Z are fixated with technology, growing up in a fully digital era, ever-connected to their peers through social media. It’s a no-brainer for brands wanting to engage with Gen Z consumers to build their online presence, utilising social sites used most often by this generation and as resistant as we might be to the trends and behaviours of this young generation, they’re a crucial marketing demographic for the future of beauty. 

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Gen Z - The New Customer Base Poised To Impact The Beauty Industry

Gen Z - The New Customer Base Poised To Impact The Beauty Industry

March 14, 2018

Over the past five years, Millennials have hogged the marketing limelight and it’s time to move on as the oldest cohort of Gen Ys are more likely to have baby seats in their cars than a makeup stash.

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