Asia remains the dominant player in global skincare sales, with consumers across the continent “obsessed with” seeking to achieve flawless skin that is clear, luminous and seemingly transparent. To help cosmetic manufacturers tap into this growing trend for the appearance of glass-like, cloudless skin, in-cosmetics Asia (trade show) has announced hydration and haircare as two of these major focuses of its Spotlight On areas this year.
World-renowned for its luxury skincare and cosmetics, Sisley Paris celebrated the Australian launch of its debut haircare line Hair Rituel with a launch media party at event space Beta Bar in the Sydney CBD.
OGX is that ‘funny shaped bottle’ shampoo and conditioner range. The tubby bottle appearing on pharmacy, Priceline and Woolies shelves in an array of glorious colours, depicting their fragrance and ingredients is modestly #1 Premium Hair Care Brand in USA*
The year kicked off with the Sephora Exclusive Brands Showcase, one of the beauty media’s favourite events for meeting brand founders, discovering and trialling new beauty products.
Women don’t sit down and methodically brush their hair anymore as they did when Lady Jayne was established in the late 1920s. But even though the old-fashioned, 100-strokes-a-night grooming brush has died, Australia’s number one hairbrush and accessories brand has re-invented the category as essential styling tools.
For the very good reason that it works and is an easy regime to stick to, Invati™ Solutions for Thinning Hair quickly became the best-selling global franchise from Aveda™ The Art and Science of Pure Flower and Plant Essences when it launched in 2012. With scientific advances Aveda has been able to up the ante on the formulation resulting in 98% naturally derived products in a 3-step system: Exfoliating Shampoo, Thickening Conditioner and Scalp Revitalizer.
L’Oréal Paris have a new mission: to inspire a generation of millennials to play with hair colour the way they do with make-up. Introducing the new Colorista range.