Rescu Academy breakthrough eLearning Platform

Rescu Academy breakthrough eLearning Platform

October 08, 2018

Most people have received their fair share of advice from well-meaning ‘advisers’. More than nine out of 10 Internet users also turn to the web for advice on matters ranging from medical to financial to beauty, according to recent research. But much of this deluge of data is overwhelming because finding information which becomes an indispensable part of a daily routine is becoming increasingly rare.

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The Cult Products Australian Women Love

The Cult Products Australian Women Love

September 17, 2018

The number of new beauty and personal care products launched each year is staggering and it keeps growing. Not all are eagerly welcomed by consumers and there’s a huge attrition rate. In a bid to suss out the champs that just keep selling year-in, year-out, esprit asked leading brands to reveal what flies off the shelves fastest. 

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Aussie Made - Dimitri Weber, GOLDFIELD & BANKS

Aussie Made - Dimitri Weber, GOLDFIELD & BANKS

September 12, 2018

Goldfield & Banks is less than two years old. Founded by Belgian Frenchman, Dimitri Weber – a veteran of the fine fragrance world, working across Europe – the brand is inspired by the natural wonders of the Australian landscape - Australian made fine fragrance highlighting scents unique to Australia’s scenery.

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Nurturing your clients to the nth degree

Nurturing your clients to the nth degree

September 04, 2018

Your clients and talent are the best form of advertising. Are you going that extra mile to ensure they spread the word on your behalf to friends and industry?

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5 Minutes With Ryan Channing

5 Minutes With Ryan Channing

August 29, 2018

From the pool to boardroom - courtroom to the lab, Ryan Channing and his partner Ian Thorpe share their journey on creating BLAQ. An Australian skincare brand smashing goals in aus and overseas.

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SERVICE IN THE DIGITAL AGE

SERVICE IN THE DIGITAL AGE

August 22, 2018

What does “good service” mean in today’s digitally-driven retail world?

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HOW TO DO BIG BUSINESS USING SMALL FINANCE

HOW TO DO BIG BUSINESS USING SMALL FINANCE

August 22, 2018

Is the economy on a down trend? Are millennials ruining the market? Is digital taking over, are we equipped? Are we in a recession? Should we expand? All of these “WHAT IFs” plague the mind of a business owner today. However, some of the biggest and strongest brands in history were created under these circumstances. Microsoft, Apple, Revlon, Fed Ex, Hyatt Hotels. How did they do it with the challenges they were facing... Answer, with big ideas and financial backing.

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Who Really Owns Your Brand?

Who Really Owns Your Brand?

August 22, 2018

As a brand creator do you have control of your products? Can you adjust them at will or shop around for alternative manufacturers? Is the service you receive up to scratch and have you properly managed your risk? Do you even know if you are paying too much for your product?

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Good news on microbead phase-out

Good news on microbead phase-out

August 21, 2018

“Microbeads successfully phasing out in cosmetics & personal care products,” say Australia’s Environment Ministers.

The excellent industry progress in phasing out solid plastic microbeads has been recognised at the 27 April Meeting of Environment Ministers (MEM). 

“The voluntary phase-out of microbeads, which Ministers initiated in 2016, is on track,” said the MEM Statement.

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MARKETING TO MUMS

MARKETING TO MUMS

August 10, 2018

Australian Mums are the powerhouse of the Australian economy – they are responsible for $132 billion in spending every year. Millennial Mums, aged 22 to 37 years, represent a growing and highly influential segment within the Mum market for beauty brands. How well do you know them? And, how well do they know you?

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GETTING  BACK ON  TRACK...

GETTING BACK ON TRACK...

August 09, 2018

So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?

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esprit MASTERCLASS

esprit MASTERCLASS

August 06, 2018

Gaining an edge and networking were the top two benefits delegates at esprit’s Marketing to Millennials and GenZ masterclass praised the organisers for. Our first ever event delivered a diverse cross section of speakers – from Tim Duggan, Junkee Media to Jesinta Franklin, celebrity influencer, to Elisabeth King, economist/analyst/journalist and Katrina McCarter, Marketing to Mums – delivering insights and observations based on facts, figures and intuition. Driving conversation around marketing and beauty, delegates enjoyed the networking breaks amongst their industry peers and friends.

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