Most people have received their fair share of advice from well-meaning ‘advisers’. More than nine out of 10 Internet users also turn to the web for advice on matters ranging from medical to financial to beauty, according to recent research. But much of this deluge of data is overwhelming because finding information which becomes an indispensable part of a daily routine is becoming increasingly rare.
The number of new beauty and personal care products launched each year is staggering and it keeps growing. Not all are eagerly welcomed by consumers and there’s a huge attrition rate. In a bid to suss out the champs that just keep selling year-in, year-out, esprit asked leading brands to reveal what flies off the shelves fastest.
Goldfield & Banks is less than two years old. Founded by Belgian Frenchman, Dimitri Weber – a veteran of the fine fragrance world, working across Europe – the brand is inspired by the natural wonders of the Australian landscape - Australian made fine fragrance highlighting scents unique to Australia’s scenery.
What does “good service” mean in today’s digitally-driven retail world?
Is the economy on a down trend? Are millennials ruining the market? Is digital taking over, are we equipped? Are we in a recession? Should we expand? All of these “WHAT IFs” plague the mind of a business owner today. However, some of the biggest and strongest brands in history were created under these circumstances. Microsoft, Apple, Revlon, Fed Ex, Hyatt Hotels. How did they do it with the challenges they were facing... Answer, with big ideas and financial backing.
“Microbeads successfully phasing out in cosmetics & personal care products,” say Australia’s Environment Ministers.
The excellent industry progress in phasing out solid plastic microbeads has been recognised at the 27 April Meeting of Environment Ministers (MEM).
“The voluntary phase-out of microbeads, which Ministers initiated in 2016, is on track,” said the MEM Statement.
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
Gaining an edge and networking were the top two benefits delegates at esprit’s Marketing to Millennials and GenZ masterclass praised the organisers for. Our first ever event delivered a diverse cross section of speakers – from Tim Duggan, Junkee Media to Jesinta Franklin, celebrity influencer, to Elisabeth King, economist/analyst/journalist and Katrina McCarter, Marketing to Mums – delivering insights and observations based on facts, figures and intuition. Driving conversation around marketing and beauty, delegates enjoyed the networking breaks amongst their industry peers and friends.