One of the retail beauty industry’s widest known BAs – Michael Brown – places equal respect to the tools of the trade and the makeup itself. Tools such as face charts and brush types galore have far more value than their ‘cost of materials’ and you can make them work in synergy with cosmetics to engage a customer, bring greater depth to the sale and simply help the customer get the best results out of her makeup purchases.
esprit asks the BAs: What is your favourite tool to share with customers to enhance your customer interaction?
Oh how we love a bad service. JOKING! But since time immemorial the most memorable service is not good customer service – it’s poor customer service. Twice to two-thirds of people will tell others about a bad experience rather than good. Bad service is easy to imagine: rudeness, indifference, a forceful approach. But what is a good service that goes over and above the pleasantries of a one-on-one encounter that the customer would expect?
Here we ask Beauty Advisors on the shopfloor why their customers would sing their praises and influence.
Here we ask the Beauty Advisors how they educate themselves to upskill on all things beauty for the consultation process and ability to deliver on customer demands.