Most people have received their fair share of advice from well-meaning ‘advisers’. More than nine out of 10 Internet users also turn to the web for advice on matters ranging from medical to financial to beauty, according to recent research. But much of this deluge of data is overwhelming because finding information which becomes an indispensable part of a daily routine is becoming increasingly rare.
One of the retail beauty industry’s widest known BAs – Michael Brown – places equal respect to the tools of the trade and the makeup itself. Tools such as face charts and brush types galore have far more value than their ‘cost of materials’ and you can make them work in synergy with cosmetics to engage a customer, bring greater depth to the sale and simply help the customer get the best results out of her makeup purchases.
esprit asks the BAs: What is your favourite tool to share with customers to enhance your customer interaction?
Jennifer Aniston is one of the most timeless beauties around, and as someone who is always on point we are eager to know any of her beauty tips and product recommendations. So, what are the secret beauty products she uses to keep her skin always looking enviably glowing and ageless?
The number of new beauty and personal care products launched each year is staggering and it keeps growing. Not all are eagerly welcomed by consumers and there’s a huge attrition rate. In a bid to suss out the champs that just keep selling year-in, year-out, esprit asked leading brands to reveal what flies off the shelves fastest.
Michael Marzano, the National Education Manager for Agence de Parfum, Australia’s leading niche perfume and home fragrance distribution company, believes that fragrance is the first layer of dressing. It’s what you wear closest to the body and everything follows after that. “Both women and men should absolutely have a fragrance wardrobe that reflects their style, changing moods and every occasion”.
In a perfect world, wouldn’t it be true that anything and everything would be available instantly and at the tip of our fingers? With the rise in popularity of self-serve kiosks across a diverse range of goods, it seems like this dream may be becoming more of a reality.
Having been in the industry now for 18 years, (yes I feel old), it made me think back to my days on the retail floor of cosmetic halls around the country and how much retail in general, but especially for beauty, has changed. When I started my career at well known cosmetic houses, Beauty Advisors gave all the information most consumers received when it came to makeup application and skincare products.
Oh how we love a bad service. JOKING! But since time immemorial the most memorable service is not good customer service – it’s poor customer service. Twice to two-thirds of people will tell others about a bad experience rather than good. Bad service is easy to imagine: rudeness, indifference, a forceful approach. But what is a good service that goes over and above the pleasantries of a one-on-one encounter that the customer would expect?
Here we ask Beauty Advisors on the shopfloor why their customers would sing their praises and influence.
Alphie Sadsad is a master of illusion. With just a few strokes the National Artistry Lead for SEPHORA Australia can make any face more beautiful. Makeup isn’t just a lifelong interest, it’s a craft he’s worked to perfect since he helped his high school classmates with their lippie and hair.
Pursue your career dream, earn your wings and learn to fly. No need to imagine loving your work, create the right opportunities for you, place yourself in the right workplace and your dream will become a reality. The MGAP CEO Melanie Burnicle shares with you how she creates a career that she loves.
I know for a lot of you, I’m going to sound very old, BUT, before social media, visiting your local beauty counter was really the only way to know about new products and new application tips with makeup…