Meet Natural Health Company founder, Sylvia Lechowicz, and learn more about how this brand could help you boost your business.
Most people have received their fair share of advice from well-meaning ‘advisers’. More than nine out of 10 Internet users also turn to the web for advice on matters ranging from medical to financial to beauty, according to recent research. But much of this deluge of data is overwhelming because finding information which becomes an indispensable part of a daily routine is becoming increasingly rare.
The repositioning of Coty-owned Max Factor has been inspired by research in how women 35+ look and feel about their beauty.
Over 500 of the cosmetic industry’s most generous came together on Friday the 31st August at Sydney’s ICC for the annual Dream Ball, in support of Look Good Feel Better. Guests painted the town red as they were entertained by Casey Donovan and DJ duo Discovery while the charity’s Patron, Kerri-Anne Kennerly once again worked her magic as MC for the evening.
The days are long gone when SPF numbers were the be-all-and-end-all of suncare. The global sun protection market is valued at $13.7 billion and much of the growth is being propelled by unique formulas, extra benefits and smaller, more premium brands. Invisible Zinc, Australia’s number one mineral sunscreen brand*, has accelerated its widely recognised expertise in aesthetics, to launch a landmark new addition to its bestselling suncare collection.
In a perfect world, wouldn’t it be true that anything and everything would be available instantly and at the tip of our fingers? With the rise in popularity of self-serve kiosks across a diverse range of goods, it seems like this dream may be becoming more of a reality.
“Microbeads successfully phasing out in cosmetics & personal care products,” say Australia’s Environment Ministers.
The excellent industry progress in phasing out solid plastic microbeads has been recognised at the 27 April Meeting of Environment Ministers (MEM).
“The voluntary phase-out of microbeads, which Ministers initiated in 2016, is on track,” said the MEM Statement.
Having been in the industry now for 18 years, (yes I feel old), it made me think back to my days on the retail floor of cosmetic halls around the country and how much retail in general, but especially for beauty, has changed. When I started my career at well known cosmetic houses, Beauty Advisors gave all the information most consumers received when it came to makeup application and skincare products.
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?