Staying Sun Safe

November 20, 2016

Staying Sun Safe

 

With Summer fast approaching, La Roche-Posay focuses on sun safety in Australia

The use of a sunscreen is a critical component of practicing sun safe behaviour. “UV radiation is a leading cause of cell damage and as such it is important to use a sunscreen which offers very high UVA and UVB protection” says Rachel McAdam, Medical Relations Manager, La Roche-Posay. However, not all sunscreen formulas are created equal.

Traditionally sunscreens have been thick, white and one-size fits all. Now, through innovative new formulations, very high UVA and UVB protection is available in a variety of textures and formats to meet the needs of your skin and lifestyle. New to the Anthelios range this summer is an extension of its cult Ultra Light range with Anthelios Ultra Light Tinted SPF50+ and Anthelios Ultra Light Spray SPF50+. The much-loved Anthelios Melt-In range will also be replaced by the new Anthelios Comfort Cream SPF50+ and Anthelios Comfort BB Cream SPF50+.

La Roche-Posay’s dedication to sun safe practice and products extends to the entire family. Of note, research has shown that just over 87 per cent of new births in Australia are to millennial-aged mothers, principally in the 28 to 35 age group. This younger demographic is driving the use of natural and sensitive skin formulas and they want the same for their children. “There’s growing emphasis on specially-formulated sun care for children.

Up to 85 per cent of sun damage over a lifetime occurs before the age of 18, so being proactive about higher levels of protection is critical”, says McAdam. “It can be tough for mothers to ensure that their children have the best protection at all times, whether they are at the beach or in the park or pool. Ease of application is vital.” To meet this growing need, La Roche-Posay is launching its first sunscreen for children, Anthelios Dermo-Pediatrics Spray SPF50+, in Australia in October. With this, La Roche-Posay now offers a comprehensive range of sun care products to suit all skin types for the entire family this summer.

Learn more at laroche-posay.com.au




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