Now, even better, Avène launches its first high protection*, water resistant sunscreen products to its extensive skincare range. Beauty media were introduced to the protective pair at a briefing featuring brand speakers and the inspiring athlete and motivational speaker, Turia Pitt, ambassador for the launch campaign. Marine Dumas – International Brand Manager talked guests through Avène Sunscreen’s success internationally and Julie Dejean presented the product education.
Avène’s Sunscreen Emulsion SPF 50+ ($26.95, 50ml) has been formulated specifically for the face and has a light, non-greasy, non-sticky and mattifying texture for even and invisible protection, while also moisturising the skin. It can be used every day under make-up to provide effective UV protection, prevent premature skin ageing and assist in preventing some skin cancers. Likewise, Avène’s Sunscreen Lotion SPF 50+ ($28.95, 100ml) has a light and non-greasy texture that’s highly moisturising and quick to absorb without leaving white marks.
Here in Australia, where our incidence of skin cancer is one of the highest in the world, the harmful effects of UVB and UVA rays are well known, and damage from these rays can result in sunburn, premature ageing of the skin and the possible development of skin cancer, with nearly one in three Australians being diagnosed with skin cancer during their lives. Both Avène Sun Care products are designed to help prevent the damage that can be caused by UVB and UVA rays.
Avène’s Sun Care products are designed to be applied generously and evenly, 20 minutes prior to sun exposure. They should also be reapplied 40 minutes after swimming or sweating, immediately after towel drying and at least every two hours. Available at leading pharmacies.
* As tested to AS/NZS 2604:2012 “very high” requirements.