SPF 50+ FOR SENSITIVE SKINS!

January 10, 2018

SPF 50+ FOR SENSITIVE SKINS!

Trust is a big issue when you have reactive skin. It can be random as to exactly what sets it off sometimes. The backing of 20 years of dermatological expertise for sensitive skin means Eau Thermale Avène is a safe brand to choose for skincare.

Now, even better, Avène launches its first high protection*, water resistant sunscreen products to its extensive skincare range. Beauty media were introduced to the protective pair at a briefing featuring brand speakers and the inspiring athlete and motivational speaker, Turia Pitt, ambassador for the launch campaign. Marine Dumas – International Brand Manager talked guests through Avène Sunscreen’s success internationally and Julie Dejean presented the product education.

Avène’s Sunscreen Emulsion SPF 50+ ($26.95, 50ml) has been formulated specifically for the face and has a light, non-greasy, non-sticky and mattifying texture for even and invisible protection, while also moisturising the skin. It can be used every day under make-up to provide effective UV protection, prevent premature skin ageing and assist in preventing some skin cancers. Likewise, Avène’s Sunscreen Lotion SPF 50+ ($28.95, 100ml) has a light and non-greasy texture that’s highly moisturising and quick to absorb without leaving white marks.

Here in Australia, where our incidence of skin cancer is one of the highest in the world, the harmful effects of UVB and UVA rays are well known, and damage from these rays can result in sunburn, premature ageing of the skin and the possible development of skin cancer, with nearly one in three Australians being diagnosed with skin cancer during their lives. Both Avène Sun Care products are designed to help prevent the damage that can be caused by UVB and UVA rays.

Avène’s Sun Care products are designed to be applied generously and evenly, 20 minutes prior to sun exposure. They should also be reapplied 40 minutes after swimming or sweating, immediately after towel drying and at least every two hours. Available at leading pharmacies.

* As tested to AS/NZS 2604:2012 “very high” requirements.




Also in Hot Off The Press

NEW EYEFIX-360 POWERED BY SAPPHIRE
NEW EYEFIX-360 POWERED BY SAPPHIRE

October 15, 2018

Following many years of research and development, the pearly white new eye cream from Skin Physics®, EYEFIX-360®, has arrived, and it’s a game changer in the world of anti-ageing eye creams. Most eye creams either promise instant effects or long terms results; with little being able to produce both...until now. 

Read More

Sirens of Scent
Sirens of Scent

October 15, 2018

Whether you have a high roller budget, or a shoe string discretionary spend would you ever purchase a fragrance you just don’t like…and then wear it? A fragrance is your sensory signature, it’s your lasting sensory impression you leave with the one you encounter. A woman or man’s relationship with their fragrance is an intimate bond. The scent of a fragrance allows you to be creative and individual, to create an alter ego or choose a particular persona - you choose who you would like to be that day.  

Read More

In Cosmetics Asia – focus on hydration
In Cosmetics Asia – focus on hydration

October 12, 2018

Asia remains the dominant player in global skincare sales, with consumers across the continent “obsessed with” seeking to achieve flawless skin that is clear, luminous and seemingly transparent. To help cosmetic manufacturers tap into this growing trend for the appearance of glass-like, cloudless skin, in-cosmetics Asia (trade show) has announced hydration and haircare as two of these major focuses of its Spotlight On areas this year.

Read More