Smart & Savy

May 01, 2017

Smart & Savy

Samea Maakrun – Founder and MD of Sasy n Savy, shares her Must Knows to launching a global skincare range.

Sasy n Savy is an Australian natural skincare & wellbeing brand. Sasy n Savy, exports to 18 counties including Asia, the Middle East, UK and parts of the European Union. Retail partners include: Harrods, Boots, Harvey Nichols in Dubai and Kuwait. The brand also sells to airlines and cruise liners - QANTAS, Virgin Atlantic, British Airways, Malaysian Airlines, P&O and Star cruises.

Smart business

The importance of understanding your business and direction. Develop your own knowledge through studies and hands-on experience. Work with a mentor that has had success that is relevant to your business.

Understand who you are selling to

Entering a new country is always hard; relationships need to be built from scratch. Know the customs of a country and know the market before trying to enter.
Think big, but see the bigger picture
Every country has different regulations on ingredients that you can and can’t use. Certain words on packaging and colours can have different meanings from country to country.

Flexibility

Being focused, attentive, driven by passion and intelligence create success, but having an open mind is the key. I recognise that my way isn’t always the right way. Be willing to change and adapt, you simply cannot afford to be stubborn in business.

Persistence… and knowing when to move on

Waiting around for answers or trying to get a solution to a problem can be irritating. Understand your customer and their customs, sometimes you need to be persistent as it can take 3-4 visits for it to be a successful outcome. However, know when to give up. Failing quickly and getting over it allows you to re-focus and listen to why. It will grow your business and also your resilience.

Trust your instincts and manage self doubt

Just DO IT! Get a product or service and customers and go for it. For me self doubt is when I’m creating or doing something new. I accept it and will just go with the flow and learn from my mistakes, as there is no wrong or right answer at the time. All outcomes are a learning.

 




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