Sasy n Savy is an Australian natural skincare & wellbeing brand. Sasy n Savy, exports to 18 counties including Asia, the Middle East, UK and parts of the European Union. Retail partners include: Harrods, Boots, Harvey Nichols in Dubai and Kuwait. The brand also sells to airlines and cruise liners - QANTAS, Virgin Atlantic, British Airways, Malaysian Airlines, P&O and Star cruises.
The importance of understanding your business and direction. Develop your own knowledge through studies and hands-on experience. Work with a mentor that has had success that is relevant to your business.
Entering a new country is always hard; relationships need to be built from scratch. Know the customs of a country and know the market before trying to enter.
Think big, but see the bigger picture
Every country has different regulations on ingredients that you can and can’t use. Certain words on packaging and colours can have different meanings from country to country.
Being focused, attentive, driven by passion and intelligence create success, but having an open mind is the key. I recognise that my way isn’t always the right way. Be willing to change and adapt, you simply cannot afford to be stubborn in business.
Waiting around for answers or trying to get a solution to a problem can be irritating. Understand your customer and their customs, sometimes you need to be persistent as it can take 3-4 visits for it to be a successful outcome. However, know when to give up. Failing quickly and getting over it allows you to re-focus and listen to why. It will grow your business and also your resilience.
Just DO IT! Get a product or service and customers and go for it. For me self doubt is when I’m creating or doing something new. I accept it and will just go with the flow and learn from my mistakes, as there is no wrong or right answer at the time. All outcomes are a learning.
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.