In Isabelle’s words: “Five flowers make a bouquet.” And for this launch, five women came to together to create Izia. Izia is a fragrance that brings together several generations of women. A fragrance designed by women for women.
Irene Robinson - General Manager Australia & New Zealand, Sisley tells esprit: “In addition to beautiful rendering of the d’Ornano floral bouquet by renowned perfumer Amandine Clerc-Marie, Christine d’Ornano’s passion for art and especially contemporary art, led her to think of English artist, photographer and filmmaker, Quentin Jones, to create a new and different visual identity for this fragrance. Step by step they brought the perfume to life through a unique visual identity.
“Quentin was excited to work on this project. Like the perfume is a new interpretation of the rose, Quentin thought about how to update the romantic side of the rose with a more edgy and surrealist composition. Sonia, a niece of Isabelle d’Ornano, brings an intimacy to the visual campaign by embodying this new fragrance in a very modern, elegant and yet nonchalant way.
“We were so excited from day one when we first had the privilege of discovering Izia. It has been love at first scent! Izia is an unexpected, a very modern and new interpretation of a floral perfume. It simply draws you in. The Buying Team from our exclusive department store partner, David Jones, were equally as excited when we met with them to present Izia. They too fell in love with the concept, the perfume and the very strong and beautiful visual identity.
“For our Sisley Beauty Consultants, perfume is a pleasure to share with customers. It involves emotion, imagination and the senses. All of our Beauty Consultants are incredibly motivated to introduce and share Izia with their customers. The fragrance has been developed with a really fresh, luminous and transparent top note, which really captivates on first scent. Recruitment is key to the launch. The brand has developed a comprehensive 360 launch campaign, with more social media assets than ever before. We believe that Izia will appeal to a very broad range of customers and increase our fragrance share with younger consumers.
“First launch results from UK, USA and Europe are incredibly positive and we look forward to the same in Australia and New Zealand. We are thrilled that Izia is now in orbit for everyone to discover.”
Following many years of research and development, the pearly white new eye cream from Skin Physics®, EYEFIX-360®, has arrived, and it’s a game changer in the world of anti-ageing eye creams. Most eye creams either promise instant effects or long terms results; with little being able to produce both...until now.
Whether you have a high roller budget, or a shoe string discretionary spend would you ever purchase a fragrance you just don’t like…and then wear it? A fragrance is your sensory signature, it’s your lasting sensory impression you leave with the one you encounter. A woman or man’s relationship with their fragrance is an intimate bond. The scent of a fragrance allows you to be creative and individual, to create an alter ego or choose a particular persona - you choose who you would like to be that day.
Asia remains the dominant player in global skincare sales, with consumers across the continent “obsessed with” seeking to achieve flawless skin that is clear, luminous and seemingly transparent. To help cosmetic manufacturers tap into this growing trend for the appearance of glass-like, cloudless skin, in-cosmetics Asia (trade show) has announced hydration and haircare as two of these major focuses of its Spotlight On areas this year.