SISLEY’S NEW WOMEN’S FRAGRANCE – IZIA

April 18, 2017

SISLEY’S NEW WOMEN’S  FRAGRANCE – IZIA

The launch of Izia women’s fragrance brings a wonderful, exciting new chapter for the brand. This new perfume creation has very much been developed as a work of art, coming to life layer by layer. Isabelle d’Ornano has always been at the heart of the creation of Sisley fragrances - and behind the creation of each Sisley fragrance there is an inspiration or a story.

In Isabelle’s words: “Five flowers make a bouquet.” And for this launch, five women came to together to create Izia. Izia is a fragrance that brings together several generations of women. A fragrance designed by women for women.

Irene Robinson - General Manager Australia & New Zealand, Sisley tells esprit: “In addition to beautiful rendering of the d’Ornano floral bouquet by renowned perfumer Amandine Clerc-Marie, Christine d’Ornano’s passion for art and especially contemporary art,  led her to think of English artist, photographer and filmmaker, Quentin Jones, to create a new and different visual identity for this fragrance. Step by step they brought the perfume to life through a unique visual identity.

“Quentin was excited to work on this project. Like the perfume is a new interpretation of the rose, Quentin thought about how to update the romantic side of the rose with a more edgy and surrealist composition. Sonia, a niece of Isabelle d’Ornano, brings an intimacy to the visual campaign by embodying this new fragrance  in a very modern, elegant and  yet nonchalant  way.

“We were so excited from day one when we first had the privilege of discovering Izia. It has been love at first scent! Izia is an unexpected,  a very modern and new interpretation of a floral perfume. It simply draws you in. The Buying Team from our exclusive department store partner, David Jones, were equally as excited when we met with them to  present Izia. They too fell in love with the concept, the perfume and the very strong and beautiful visual identity.

“For our Sisley Beauty Consultants, perfume is a pleasure to share with customers. It involves emotion, imagination and the senses. All of our Beauty Consultants are incredibly motivated to introduce and share Izia with their customers. The fragrance has been developed with a really fresh, luminous and transparent top note, which really captivates on first scent. Recruitment is key to the launch. The brand has developed a comprehensive 360 launch campaign, with more social media assets than ever before. We believe that Izia will appeal to a very broad range of customers and increase our fragrance share with younger consumers.

“First launch results from UK, USA and Europe are incredibly positive and we look forward to the same in Australia and New Zealand. We are thrilled that Izia is now in orbit for everyone to discover.”

 




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