In Isabelle’s words: “Five flowers make a bouquet.” And for this launch, five women came to together to create Izia. Izia is a fragrance that brings together several generations of women. A fragrance designed by women for women.
Irene Robinson - General Manager Australia & New Zealand, Sisley tells esprit: “In addition to beautiful rendering of the d’Ornano floral bouquet by renowned perfumer Amandine Clerc-Marie, Christine d’Ornano’s passion for art and especially contemporary art, led her to think of English artist, photographer and filmmaker, Quentin Jones, to create a new and different visual identity for this fragrance. Step by step they brought the perfume to life through a unique visual identity.
“Quentin was excited to work on this project. Like the perfume is a new interpretation of the rose, Quentin thought about how to update the romantic side of the rose with a more edgy and surrealist composition. Sonia, a niece of Isabelle d’Ornano, brings an intimacy to the visual campaign by embodying this new fragrance in a very modern, elegant and yet nonchalant way.
“We were so excited from day one when we first had the privilege of discovering Izia. It has been love at first scent! Izia is an unexpected, a very modern and new interpretation of a floral perfume. It simply draws you in. The Buying Team from our exclusive department store partner, David Jones, were equally as excited when we met with them to present Izia. They too fell in love with the concept, the perfume and the very strong and beautiful visual identity.
“For our Sisley Beauty Consultants, perfume is a pleasure to share with customers. It involves emotion, imagination and the senses. All of our Beauty Consultants are incredibly motivated to introduce and share Izia with their customers. The fragrance has been developed with a really fresh, luminous and transparent top note, which really captivates on first scent. Recruitment is key to the launch. The brand has developed a comprehensive 360 launch campaign, with more social media assets than ever before. We believe that Izia will appeal to a very broad range of customers and increase our fragrance share with younger consumers.
“First launch results from UK, USA and Europe are incredibly positive and we look forward to the same in Australia and New Zealand. We are thrilled that Izia is now in orbit for everyone to discover.”
Goldfield & Banks is less than two years old. Founded by Belgian Frenchman, Dimitri Weber – a veteran of the fine fragrance world, working across Europe – the brand is inspired by the natural wonders of the Australian landscape - Australian made fine fragrance highlighting scents unique to Australia’s scenery.
Michael Marzano, the National Education Manager for Agence de Parfum, Australia’s leading niche perfume and home fragrance distribution company, believes that fragrance is the first layer of dressing. It’s what you wear closest to the body and everything follows after that. “Both women and men should absolutely have a fragrance wardrobe that reflects their style, changing moods and every occasion”.