SISLEY’S BLACK ROSE EVOLVES

July 20, 2017

SISLEY’S BLACK ROSE EVOLVES

Amongst serious skincare lovers Sisley’s Black Rose masque is legendary. Today there is an addition to this skincare line that’s totally logical as well as super luxurious: Skin Infusion Cream for plumping and radiance. Irene Robinson – General Manager, Sisley hosted a demonstration for the beauty media to experience the product first hand.

Irene referred to the launch as another iconic chapter in the Sisley Black Rose success story - which began in 2011 with the launch of the Black Rose Mask. “The Black Rose range is now synonymous with the brand and very often when you mention Sisley, one of the first things people say is ‘oh you have that amazing Rose Mask’.” No surprise since there have been over one million Sisley Black Rose Masques sold since the product was launched and more than one Black Rose Mask sold every three minutes around the world.

“That’s a lot of plumping and smoothing action,” says Irene. “Speaking of roses, it’s been a rose themed year at Sisley with the recent launch of our beautiful IZIA fragrance, which has broken all records for the brand. Latest news from our President is that IZIA could well be the No.1 product for Sisley globally in 2017! This would put IZIA ahead of our long term best selling product in volume, Ecological Compound, which has been No.1 for the brand year on year since its launch in 1980. The brand also recently opened La Maison Sisley in the heart of Paris, including our first Beauté Salon, that not only offers the best of the best in terms of treatment protocols, but also has a wellness café and the decor itself is a sensory feast with its French sensibilty and design.”

In 2014 the Black Rose added Precious Face Oil, a silky, satiny oil with nourishing and anti-ageing properties. In 2017, the sensory voyage continues: new Black Rose Skin Infusion Cream - Plumping & Radiance 50ml $230.00. As comfortable and rich as a cream, yet fresh and light like water, with a ‘water drop’ texture, this water-in-oil emulsion transforms upon application, changing into micro-water droplets that infuse the epidermis deep down, transporting the full power of the active ingredients. The result: seriously plump, smooth, soft skin.

Available now exclusively from selected David Jones stores nationally.




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