Hosted by Sisley’s Australian general manager, Irene Robinson, the two-day showcase commenced with a full-day of press appointments with Australia’s most influential beauty editors, each receiving an in-depth brand education and a personalised makeup application using Sisley’s core products and incorporating the latest launches.
The second day included a press and influencer morning tea where media watched a detailed brand and product presentation about the new launches; and an afternoon ‘open’ showcase for key vloggers and makeup artists, allowing them to experience the latest collections in a more interactive environment. Professional makeup artist and friend of the brand, Allison Boyle performed makeup applications and hosted demonstrations for guests throughout the two days.
Phyto-Lip Twist Matte introduces four new shades: Ballet, Drama, Ruby and Burgundy – a shot of pigment with a velvet feel and rich coverage.
Phyto-Kohl Star Waterproof Eye Pencil has a skin-caring formula in intense colours. There’s a collection of five Sparkling shades and three Mystic shades.
Phyto-Blanc Cushion Foundation is a brightening anti-pollution, SPF 30 formula. It protects skin from the environment and delivers moisture and comfort to the skin. Designed with the Asian consumer in mind it lightens the skin day by day.
In colour correction there are two base colour correcting primers – Instant Correct: rose brightens grey complexions while lavender neutralises yellow tones. Joining them is Instant Perfect which promotes a general clarity and radiance, brightening and evening the complexion as the days pass.
Following many years of research and development, the pearly white new eye cream from Skin Physics®, EYEFIX-360®, has arrived, and it’s a game changer in the world of anti-ageing eye creams. Most eye creams either promise instant effects or long terms results; with little being able to produce both...until now.
Whether you have a high roller budget, or a shoe string discretionary spend would you ever purchase a fragrance you just don’t like…and then wear it? A fragrance is your sensory signature, it’s your lasting sensory impression you leave with the one you encounter. A woman or man’s relationship with their fragrance is an intimate bond. The scent of a fragrance allows you to be creative and individual, to create an alter ego or choose a particular persona - you choose who you would like to be that day.
Asia remains the dominant player in global skincare sales, with consumers across the continent “obsessed with” seeking to achieve flawless skin that is clear, luminous and seemingly transparent. To help cosmetic manufacturers tap into this growing trend for the appearance of glass-like, cloudless skin, in-cosmetics Asia (trade show) has announced hydration and haircare as two of these major focuses of its Spotlight On areas this year.