SEPHORA expansion continues

July 02, 2016

SEPHORA expansion to continue with announcement of its fourth store on The Gold Coast, Queensland


SEPHORA Australia will open its first Queensland store at the Gold Coast’s Pacific Fair Shopping Centre in Broadbeach this month (July 2016).
This will be SEPHORA’s fourth Australian store after opening its first store in Sydney’s Pitt St Mall during December 2014. The beauty giant, owned by LVMH, also has stores in Sydney’s Macquarie Centre and Melbourne Central, contributing to its strong list of more than 2500 stores worldwide.
Country Manager from SEPHORA Australia, Libby Amelia, says: “With the re-development of Pacific Fair, Gold Coast was the perfect fit for SEPHORA’s next store location. There has been high-demand by Gold Coast consumers for some time and we are so excited to finally share this journey with them as the global beauty authority. The store experience at SEPHORA is unrivalled. We operate a self-service model, where the customer is encouraged to play, try and explore on their own! Alternatively beauty advisers are always available for customers seeking information, service and expertise,” said Ms Amelia.
The new Pacific Fair store is part of a $670 million redevelopment of the Gold Coast centre that commenced in January 2014. The 445sqm store will incorporate some additional fixtures including a new beauty studio, to support SEPHORA’s complimentary and paid services.
SEPHORA will be adding two new exclusive brands: Oaui, by celebrity hair stylist Jen Atkins and perfume brand Commodity Goods.



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