This is the philosophy behind Aveda’s creation of Pramāsana. The third reincarnation of Aveda’s focus on scalp care, the brand believes it is time to deliver a new behaviour of scalp care, Claus Hagenhoff, Aveda’s Senior Technical Education Manger of APAC tells esprit Magazine Australia. “You should cleanse your scalp. Shampoo is for the hair.” Claus was in Sydney and Melbourne running staff training for the launch.
In line with the global interest in all things yoga, the name is a hybrid of the Sanskritt words: Prama, meaning foundation and Asana, a yoga position. Inspired by the ancient Indian healing of Ayurveda, the new 96% naturally-derived collection comprises: Exfoliating Scalp Brush ($49.00), Purifying Scalp Cleanser ($49.00, 150ml) and Protective Scalp Concentrate ($62.00, 75ml) (as well as a Nourishing Scalp Masque, available as an in-salon treatment only). “Building the foundation to beautiful hair - a clean, healthy scalp - just like your face, your scalp needs cleansing, balancing, and protecting, as it essentially is an extension of your skin,” says Claus. It’s also important to understand it is a system, like a skincare regime. Best effects are gained by following the complete program.
Following many years of research and development, the pearly white new eye cream from Skin Physics®, EYEFIX-360®, has arrived, and it’s a game changer in the world of anti-ageing eye creams. Most eye creams either promise instant effects or long terms results; with little being able to produce both...until now.
Whether you have a high roller budget, or a shoe string discretionary spend would you ever purchase a fragrance you just don’t like…and then wear it? A fragrance is your sensory signature, it’s your lasting sensory impression you leave with the one you encounter. A woman or man’s relationship with their fragrance is an intimate bond. The scent of a fragrance allows you to be creative and individual, to create an alter ego or choose a particular persona - you choose who you would like to be that day.
Asia remains the dominant player in global skincare sales, with consumers across the continent “obsessed with” seeking to achieve flawless skin that is clear, luminous and seemingly transparent. To help cosmetic manufacturers tap into this growing trend for the appearance of glass-like, cloudless skin, in-cosmetics Asia (trade show) has announced hydration and haircare as two of these major focuses of its Spotlight On areas this year.