SCRUB UP FOR SCALP CARE

May 09, 2017

SCRUB UP FOR SCALP CARE

Think of your scalp as the earth and your hair as the plant that grows from it.

This is the philosophy behind Aveda’s creation of Pramāsana. The third reincarnation of Aveda’s focus on scalp care, the brand believes it is time to deliver a new behaviour of scalp care, Claus Hagenhoff, Aveda’s Senior Technical Education Manger of APAC tells esprit Magazine Australia. “You should cleanse your scalp. Shampoo is for the hair.” Claus was in Sydney and Melbourne running staff training for the launch.

In line with the global interest in all things yoga, the name is a hybrid of the Sanskritt words: Prama, meaning foundation and Asana, a yoga position. Inspired by the ancient Indian healing of Ayurveda, the new 96% naturally-derived collection comprises: Exfoliating Scalp Brush ($49.00), Purifying Scalp Cleanser ($49.00, 150ml) and Protective Scalp Concentrate ($62.00, 75ml) (as well as a Nourishing Scalp Masque, available as an in-salon treatment only). “Building the foundation to beautiful hair - a clean, healthy scalp - just like your face, your scalp needs cleansing, balancing, and protecting, as it essentially is an extension of your skin,” says Claus. It’s also important to understand it is a system, like a skincare regime. Best effects are gained by following the complete program.




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