This is the philosophy behind Aveda’s creation of Pramāsana. The third reincarnation of Aveda’s focus on scalp care, the brand believes it is time to deliver a new behaviour of scalp care, Claus Hagenhoff, Aveda’s Senior Technical Education Manger of APAC tells esprit Magazine Australia. “You should cleanse your scalp. Shampoo is for the hair.” Claus was in Sydney and Melbourne running staff training for the launch.
In line with the global interest in all things yoga, the name is a hybrid of the Sanskritt words: Prama, meaning foundation and Asana, a yoga position. Inspired by the ancient Indian healing of Ayurveda, the new 96% naturally-derived collection comprises: Exfoliating Scalp Brush ($49.00), Purifying Scalp Cleanser ($49.00, 150ml) and Protective Scalp Concentrate ($62.00, 75ml) (as well as a Nourishing Scalp Masque, available as an in-salon treatment only). “Building the foundation to beautiful hair - a clean, healthy scalp - just like your face, your scalp needs cleansing, balancing, and protecting, as it essentially is an extension of your skin,” says Claus. It’s also important to understand it is a system, like a skincare regime. Best effects are gained by following the complete program.
Essano’s founder, Shane Young, hosted a brekkie launch of the brand’s Superfoods skincare collection. Driving home the message that ‘What you feed your body has the power to feed your skin’, New Zealand’s #1 natural skincare brand*, Shane says Essano has developed the range using the latest scientific technology to transform skin with the power of natural nutrients.
Meet Natural Health Company founder, Sylvia Lechowicz, and learn more about how this brand could help you boost your business.
Most people have received their fair share of advice from well-meaning ‘advisers’. More than nine out of 10 Internet users also turn to the web for advice on matters ranging from medical to financial to beauty, according to recent research. But much of this deluge of data is overwhelming because finding information which becomes an indispensable part of a daily routine is becoming increasingly rare.