Loved by her Australian audience ARIA Award-winning Australian singer, songwriter, actress, Sammy delivers a neat collection of palettes, pots, wands and brushes that help create on-trend makeup looks that fit into the fast-acting Models Prefer line. Sammy’s inspiration was the catwalk, driving her to curate a colourful array of versatile textures and products in the accessible price bracket: $14.99 for the Gold Leaf Lipstick through $17.99 for Lipstick and Liner Duo, Eye Shadow Palettes; $19.99 for the Sparkle Dust Trios and the Strobing Palette and $59.99 for the Essential Brush Kit.
Sammy presented the collection to a media briefing hosted by her Sony team and Priceline. She chatted on stage with Priceline Pharmacy’s Gabby Tully – National Manager PR & Events, Liz Webster – General Manager, Merchandise and Emma Hogan - Cosmetics Buyer. On counter now the collection is a limited edition, delivering all-important newness in the fashion makeup category.
Models Prefer is a private label brand by Priceline.
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.