Today we fit more into our lives than ever before. Why? Simply, because we want to and there’s so much to do! We’re running jobs, careers, goal achievement, family, friends and being our best selves. Being active is LIFE! Way more than jogging and gym, more and more of us are rolling out our yoga and reformer mats, boxing, lifting and elevating from a pole several times a week.
This passion for working up a sweat is driving the growth of “one of the most successful beauty trends ever” according to Mintel. While the indie brands nimbly came on board with specific yoga or gym-proof cosmetics, it’s now going mainstream for all, as Revlon launches new velvety whipped textured Full Cover Foundation with 24-hour wear, in its legendary, ColorStay franchise. Pairing with the foundation is new ColorStay Prep & Protect Primer with SPF 25.
Working in synergy, ColorStay Prep & Protect Primer SPF25 creates the best environment for foundation application and long wear. The SPF of 25 means the ‘protect’ box is ticked before applying the foundation. Moisturising, controlling shine and protecting the skin – it’s the sweet layer before makeup application. RRP $29.95.
ColorStay Full Cover Foundation is an evolution of ColorStay’s No.1 foundation (ColorStay Make Up) bringing in the full coverage option and new innovation and technology, offering 11 shades. The luscious texture applies beautifully to a matte finish which is lightweight and has beautiful lasting power, moisturising the skin at the same time. The ‘soft flex complex’ means no caking and a comfortable feel in wear. Convenient, transportable tube, RRP $29.95.
“Women are after beauty products that stay in place during their busy day; products that are essentially life-proof.”
- MARISA LARIA – SENIOR BRAND MANAGER, REVLON
Following many years of research and development, the pearly white new eye cream from Skin Physics®, EYEFIX-360®, has arrived, and it’s a game changer in the world of anti-ageing eye creams. Most eye creams either promise instant effects or long terms results; with little being able to produce both...until now.
Whether you have a high roller budget, or a shoe string discretionary spend would you ever purchase a fragrance you just don’t like…and then wear it? A fragrance is your sensory signature, it’s your lasting sensory impression you leave with the one you encounter. A woman or man’s relationship with their fragrance is an intimate bond. The scent of a fragrance allows you to be creative and individual, to create an alter ego or choose a particular persona - you choose who you would like to be that day.
Asia remains the dominant player in global skincare sales, with consumers across the continent “obsessed with” seeking to achieve flawless skin that is clear, luminous and seemingly transparent. To help cosmetic manufacturers tap into this growing trend for the appearance of glass-like, cloudless skin, in-cosmetics Asia (trade show) has announced hydration and haircare as two of these major focuses of its Spotlight On areas this year.