Today we fit more into our lives than ever before. Why? Simply, because we want to and there’s so much to do! We’re running jobs, careers, goal achievement, family, friends and being our best selves. Being active is LIFE! Way more than jogging and gym, more and more of us are rolling out our yoga and reformer mats, boxing, lifting and elevating from a pole several times a week.
This passion for working up a sweat is driving the growth of “one of the most successful beauty trends ever” according to Mintel. While the indie brands nimbly came on board with specific yoga or gym-proof cosmetics, it’s now going mainstream for all, as Revlon launches new velvety whipped textured Full Cover Foundation with 24-hour wear, in its legendary, ColorStay franchise. Pairing with the foundation is new ColorStay Prep & Protect Primer with SPF 25.
Working in synergy, ColorStay Prep & Protect Primer SPF25 creates the best environment for foundation application and long wear. The SPF of 25 means the ‘protect’ box is ticked before applying the foundation. Moisturising, controlling shine and protecting the skin – it’s the sweet layer before makeup application. RRP $29.95.
ColorStay Full Cover Foundation is an evolution of ColorStay’s No.1 foundation (ColorStay Make Up) bringing in the full coverage option and new innovation and technology, offering 11 shades. The luscious texture applies beautifully to a matte finish which is lightweight and has beautiful lasting power, moisturising the skin at the same time. The ‘soft flex complex’ means no caking and a comfortable feel in wear. Convenient, transportable tube, RRP $29.95.
“Women are after beauty products that stay in place during their busy day; products that are essentially life-proof.”
- MARISA LARIA – SENIOR BRAND MANAGER, REVLON
The number of new beauty and personal care products launched each year is staggering and it keeps growing. Not all are eagerly welcomed by consumers and there’s a huge attrition rate. In a bid to suss out the champs that just keep selling year-in, year-out, esprit asked leading brands to reveal what flies off the shelves fastest.
Goldfield & Banks is less than two years old. Founded by Belgian Frenchman, Dimitri Weber – a veteran of the fine fragrance world, working across Europe – the brand is inspired by the natural wonders of the Australian landscape - Australian made fine fragrance highlighting scents unique to Australia’s scenery.
Michael Marzano, the National Education Manager for Agence de Parfum, Australia’s leading niche perfume and home fragrance distribution company, believes that fragrance is the first layer of dressing. It’s what you wear closest to the body and everything follows after that. “Both women and men should absolutely have a fragrance wardrobe that reflects their style, changing moods and every occasion”.