Today we fit more into our lives than ever before. Why? Simply, because we want to and there’s so much to do! We’re running jobs, careers, goal achievement, family, friends and being our best selves. Being active is LIFE! Way more than jogging and gym, more and more of us are rolling out our yoga and reformer mats, boxing, lifting and elevating from a pole several times a week.
This passion for working up a sweat is driving the growth of “one of the most successful beauty trends ever” according to Mintel. While the indie brands nimbly came on board with specific yoga or gym-proof cosmetics, it’s now going mainstream for all, as Revlon launches new velvety whipped textured Full Cover Foundation with 24-hour wear, in its legendary, ColorStay franchise. Pairing with the foundation is new ColorStay Prep & Protect Primer with SPF 25.
Working in synergy, ColorStay Prep & Protect Primer SPF25 creates the best environment for foundation application and long wear. The SPF of 25 means the ‘protect’ box is ticked before applying the foundation. Moisturising, controlling shine and protecting the skin – it’s the sweet layer before makeup application. RRP $29.95.
ColorStay Full Cover Foundation is an evolution of ColorStay’s No.1 foundation (ColorStay Make Up) bringing in the full coverage option and new innovation and technology, offering 11 shades. The luscious texture applies beautifully to a matte finish which is lightweight and has beautiful lasting power, moisturising the skin at the same time. The ‘soft flex complex’ means no caking and a comfortable feel in wear. Convenient, transportable tube, RRP $29.95.
“Women are after beauty products that stay in place during their busy day; products that are essentially life-proof.”
- MARISA LARIA – SENIOR BRAND MANAGER, REVLON