Lips have especially thin and sensitive skin, so they’re one area that you should pay extra special attention to when it comes to the sun. And that doesn’t mean slathering thick white sunblock on your pout.
Dermatologist, Dr Leona Yip told us that there is a big void in the Australian market for lip moisturisers that incorporate a broad spectrum sunscreen. We know that sunscreen use protects against skin cancers and photoaging, and the lip is no diﬀerent to the skin when it comes to reaping this beneﬁt.
Now, you can revel in the outdoors all day long without the worry of dry or sun-scorched lips. Instead, keep lips hydrated and protected year-round with new Burt’s Bees All-Weather SPF 15 Lip Balm.
Formulated with Zinc Oxide – a physical, mineral-based sunscreen that reﬂects UV rays naturally – the NEW balm’s formula moisturises lips with nourishing ingredients such as Beeswax, Meadowfoam Oil, Cocoa Seed Butter and Olive Fruit Oil. Although our priority is protection, it’s never a bad idea to keep your lips nourished!
Unlike some natural SPF formulas that can produce an uncomfortable white cast on the skin, Burt’s Bees All-Weather SPF 15 Lip Balm is formulated to provide 100% natural protection without an unsightly trade-oﬀ.
Burt’s Bees All Weather SPF 15 Lip Balm will launch in November 2017 in Priceline, Chemist Warehouse, Big W and selected pharmacies for $7.95.
By Dermatologist, Dr Leona Yip
CHEMICAL SUNSCREENS work by absorbing and converting UV radiation to another form of energy in the infrared spectrum i.e. heat, through a series of chemical reactions at the skin level.
PHYSICAL SUNSCREENS work by reﬂecting UV radiation so it “bounces” oﬀ the skin surface without any chemical reactions involved.
THE VERDICT Both chemical and physical suncreens work well, but chemical sunscreens may be subject to formulation instability rendering them less eﬀective, and may cause skin irritancy in those with sensitive skin. Zinc oxide is a safe and reliable physical blocker that does not irritate the skin, and is a true broad spectrum sunscreen that protects all through the UVB to UVA1 spectrum.
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.