Let’s get the personal massagers ticked off the list first. esprit Magazine wrote about the Smile Makers range in the January issue (p44). It’s all about eschewing the stigma attached to products such as vibrators and stocking them in an environment where women are comfortable to make this personal purchase.
Now…facts and stats on Priceline’s record breaking successes in beauty which demonstrate the retailer’s strongest touch points and sales successes.
Mark O’Keefe - General Manager of Marketing, Priceline Pharmacy MC-ed the press presentation. Discussing leading trends and findings from their exploratory international retail research tour - the Trend Trip - Liz Webster - General Manager, Merchandise, Susie Bearzi - National Buying Manager, Beauty and Sarah Searle - National Buying Manager - Health & Private Label revealed innovations and embryonic trends to watch (pictured top right). The trio have been privy to emerging trends from some of the world’s leading innovations centres to understand what is literally on the drawing board for beauty and health. This is where the brightest minds are inventing things we’ve never thought of, before the marketing people come in and make it commercial.
Media were given the low down on Priceline Pharmacy’s new 100% Woman campaign and support of women in sport, highlighted by Priceline Pharmacy’s newest Sister, Ellyse Perry, who has represented Australia over 200 times in the national cricket and soccer teams. The trade show filled with 70 product stands displaying new launches for 2017, product innovations, exclusives and cult favourites; across key categories of cosmetics, skincare, vitamins, medicinal health, haircare, accessories, fragrances, hands, feet & body, was heard to be described by media as ‘being like a kid in a candy store’ having all of their favourite brands ready and waiting to be sampled and chatted about.
18,000 products stocked across health & beauty
5300 colour cosmetics stocked: units sold: 2.6m – foundations; 3.4m lipsticks & glosses; 1.8m mascaras; 1m brow products; 1.7m eyeliners and 2.1m nail polishes.
2700 skincare - 2700 haircare - 2500 personal care - 1500 accessories - 1000 fragrance
650 Beauty Experts
Fudge – Clean Blonde Violet toning Shampoo and Real Techniques – Miracle Complexion Sponge
Ingredients – customers care about what goes onto their skin and into their bodies
K Beauty – bee venom, snake slime, purity of formulations, +11 steps to a skincare regime, double cleansing for the efficacy of the following serum step
Face Masks – the efficacy of sheet masks keeps getting better to infuse the skin. Hyaluronic remains a hero for moisturisation and activated charcoal is coming in as a deep cleanser
Wearables – technology to integrate with mobile phones. ‘Everyone wants everything instantly all year round’. People are worried about what they ingest. Technology that you can tap into on your devices, such as your iPhone, give you accountability and the ability to track activities/progress
Pre-poos – a prep step hair conditioner BEFORE shampooing which seeks out damage and targets it to repair
Travel sizes – with hand luggage restrictions, littlies for carry-on are a genuine help to customers
Fashion designer collaborations – from Hollywood stars to bloggers with chatty communities
62% need a second opinion when buying beauty
89% aren’t afraid to sweat through active pursuits
Priceline’s GIRLS campaign targets the men ‘she’ shops for
Priceline Pharmacy’s first store opened in Victoria more than 30 years ago and today there are 442 stores nationally. Priceline’s Sister Club has over 6.4 million members, making it Australia’s largest health and beauty loyalty program. Priceline Pharmacy also supports charity partners through the Priceline Sisterhood Foundation – an initiative developed to support the health concerns that matter most to women.
Essano’s founder, Shane Young, hosted a brekkie launch of the brand’s Superfoods skincare collection. Driving home the message that ‘What you feed your body has the power to feed your skin’, New Zealand’s #1 natural skincare brand*, Shane says Essano has developed the range using the latest scientific technology to transform skin with the power of natural nutrients.
Meet Natural Health Company founder, Sylvia Lechowicz, and learn more about how this brand could help you boost your business.