Media were given insights on best sellers, sales statistics, previews of upcoming campaigns and a look at new and exclusive products. A panel sessions gave personal favourites and trend insights with celebrity ambassadors, including: Ita Buttrose and Poh Ling Yeow (Priceline ambassadors), Georgia Love (Palmer’s), Nigel Stanislaus (Maybelline), Pia Muehlenbeck (Glam), Vicki Engsall (The Jojoba Company) and Jimmy Coco (MineTan).
Richard Vincent, the new CEO & Managing Director - Priceline Pharmacy, took centre stage during the presentation answering questions about posting on social media and his daughters’ obsession with makeup.
The trade show featured a wall of products which are exclusive to Priceline Pharmacy from brands such as: Beauty by Nicholas, Bourjois, Cinch, Clinelle, Glow Lab, Hair Recipe, Highlands Goat Skincare, LUMA, Manuka Doctor, Models Prefer, iconic UK brand Models Own and Real Techniques. The event is valued as an opportunity for Priceline Pharmacy to engage media by not only explaining its offering but also demonstrating it throughout the trade show.
Top Skincare Sold
Top Cosmetics Sold
Top Haircare Sold
Top Fragrances Sold
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.