Crafted by Master Perfumer Fabrice Pellegrin, who was honoured with the title Perfumer of the Year 2017 by French trade magazine, Cosmétique News, Hidden London dips into the city’s majestic streets, architecture and green spaces discovering ‘what remains hidden until we truly look.’
Standing proud between Buckingham Palace and Sloane Square, Belgravia is a well-to-do neighbourhood that is distinguished and distinctive, housing embassies, fortunate families as well as antique shops and Michelin-starred restaurants hidden behind unassuming front doors. With traditional notes of chypre at its core, it captures an air of sophistication and class. A rich combination of bergamot, oakmoss and patchouli is as expected, whilst a surprising inflection of raspberry, pink pepper and rose is added for London’s more flamboyant traditionalists.
Kensington Amber evokes a distinct air of royalty and refinement, from Kensington Palace to the Victoria and Albert Museum, where the rich history of London is etched in the Royal monuments and Edwardian villas that shape its squares and elegant streets. Strong and powerful, notes of amber mingle with the exoticism of cinnamon with vanilla bringing exquisite comfort.
A wood overdose comprising the most emblematic woods in perfumery – vetiver, sandalwood and patchouli – Marylebone Wood is inspired by the West London (W1) area. Patterned with winding lanes and Georgian brick houses, and with Sherlock Holmes’ abode nestled in its streets, the fragrance is a warm and smoky scent: dry smoky sandalwood, a mossy vetiver and creamy warm patchouli.
Each fragrance is housed in a trademark Penhaligon’s glass flacon embossed with a red rose wax seal with artwork capturing the districts which inspired the scents.
Penhaligon’s portfolio of fragrances are available in Australia at Libertine Parfumerie, as well as exclusively through selected David Jones stores, Galerie de Parfum boutiques in Myer Sydney and Melbourne and niche perfumeries and boutiques across Australia and New Zealand. RRP $299.00, 100ml.
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.