PENHALIGON’S LAUNCH HIDDEN LONDON COLLECTION

July 30, 2018

PENHALIGON’S LAUNCH HIDDEN LONDON COLLECTION

Bringing to fragrant life Iconic English perfume house Penhaligon’s latest Hidden London collection, Michael Marzano – National Education Manager, Agence de Parfums presented to media with descriptions of the three new scents. Capturing the sophistication, elegance and history of three distinct areas of London, the fragrances are called: Marylebone Wood, Belgravia Chypre and Kensington Amber.

Crafted by Master Perfumer Fabrice Pellegrin, who was honoured with the title Perfumer of the Year 2017 by French trade magazine, Cosmétique News, Hidden London dips into the city’s majestic streets, architecture and green spaces discovering ‘what remains hidden until we truly look.’

Belgravia Chypre

Standing proud between Buckingham Palace and Sloane Square, Belgravia is a well-to-do neighbourhood that is distinguished and distinctive, housing embassies, fortunate families as well as antique shops and Michelin-starred restaurants hidden behind unassuming front doors. With traditional notes of chypre at its core, it captures an air of sophistication and class. A rich combination of bergamot, oakmoss and patchouli is as expected, whilst a surprising inflection of raspberry, pink pepper and rose is added for London’s more flamboyant traditionalists. 

Kensington Amber

Kensington Amber evokes a distinct air of royalty and refinement, from Kensington Palace to the Victoria and Albert Museum, where the rich history of London is etched in the Royal monuments and Edwardian villas that shape its squares and elegant streets. Strong and powerful, notes of amber mingle with the exoticism of cinnamon with vanilla bringing exquisite comfort.

Marylebone Wood

A wood overdose comprising the most emblematic woods in perfumery – vetiver, sandalwood and patchouli – Marylebone Wood is inspired by the West London (W1) area. Patterned with winding lanes and Georgian brick houses, and with Sherlock Holmes’ abode nestled in its streets, the fragrance is a warm and smoky scent: dry smoky sandalwood, a mossy vetiver and creamy warm patchouli.

Each fragrance is housed in a trademark Penhaligon’s glass flacon embossed with a red rose wax seal with artwork capturing the districts which inspired the scents.

Penhaligon’s portfolio of fragrances are available in Australia at Libertine Parfumerie, as well as exclusively through selected David Jones stores, Galerie de Parfum boutiques in Myer Sydney and Melbourne and niche perfumeries and boutiques across Australia and New Zealand. RRP $299.00, 100ml.




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