By Kate Morris, founder adorebeauty.com.au
As the name suggests, augmented reality (AR) technology creates effects that overlay or add to the real world. Pokemon Go has been one of the most popular games recently utilising AR; but in the beauty world, there is huge potential to use AR for “try-on” or “magic mirror” applications for makeup.
L’Oréal’s Makeup Genius app is a prime example, where the user can view makeup shades on their own image in real time. I think in future we will see the YouTube gurus delivering their makeup lessons via this technology. Imagine having Zoella or Lisa Eldridge showing you how create their latest makeup looks - on your own face!
Hands up if you watched Luc Besson’s 1997 movie, The Fifth Element, and your biggest jaw-dropping moment was when Milla Jovovich’s character applied her eye makeup instantly with a Chanel compact that looked like a pair of ski goggles. (I think I actually drooled a little bit.)
Well, science fiction may soon become science fact. Foreo - the makers of skin gadgets such as the Luna silicone sonic cleanser - have released a promotional video for a prototype 3D makeup printer called the Moda. According to the video, Moda scans your face, then uses 3D printing to spray mineral makeup “ink” onto your face to create a range of makeup looks in around 30 seconds. The price for Moda hasn’t been released yet (it’s still in invitation-only beta), but I’m definitely putting this gadget on my wishlist.
When we think of artificial intelligence (AI), we probably think of the Hollywood version: robots with feelings, or malevolent computers. In reality this term applies when we create software that can use information to make decisions, and to improve those decisions by learning over time.
There is tremendous potential to use AI to analyse huge data sets of customer behaviour - what customers bought, and how much they liked it - to create very powerful tools for product recommendations. What if we could pinpoint exactly which shade of lipstick or which brand of moisturiser was going to rock our customer’s world - the moment she walks into our store or clicks onto our website? We could save her from ever wasting her money again, and thus create a loyal customer for life. That’s the future of customer service!
Following many years of research and development, the pearly white new eye cream from Skin Physics®, EYEFIX-360®, has arrived, and it’s a game changer in the world of anti-ageing eye creams. Most eye creams either promise instant effects or long terms results; with little being able to produce both...until now.
Whether you have a high roller budget, or a shoe string discretionary spend would you ever purchase a fragrance you just don’t like…and then wear it? A fragrance is your sensory signature, it’s your lasting sensory impression you leave with the one you encounter. A woman or man’s relationship with their fragrance is an intimate bond. The scent of a fragrance allows you to be creative and individual, to create an alter ego or choose a particular persona - you choose who you would like to be that day.
Asia remains the dominant player in global skincare sales, with consumers across the continent “obsessed with” seeking to achieve flawless skin that is clear, luminous and seemingly transparent. To help cosmetic manufacturers tap into this growing trend for the appearance of glass-like, cloudless skin, in-cosmetics Asia (trade show) has announced hydration and haircare as two of these major focuses of its Spotlight On areas this year.