by Claire Tapp, National Training and Education Manager, L’Oréal Paris
56% of women claim to have sensitive skin, yet less than 4% of anti-ageing sales are sensitive products. Introducing Revitalift CicaCrem, L’Oréal’s ﬁrst repairing and anti-ageing cream in one, that has all the beneﬁts of Revitalift and is hypoallergenic for even the most sensitive skin.
The key ingredient is Centella Asiatica: A plant traditionally used in Chinese Medicine known for its healing properties. Also known by the name of Tiger Grass, as tigers have been known to lie amongst the plant to help soothe their injuries.
THE POWDER FOUNDATION THAT VISIBLY IMPROVES YOUR SKIN
The NEW True Match Mineral Powder Foundation range has been reformulated and repackaged to oﬀer light and buildable coverage that actively improves skin texture.
Re-formulated with the addition of Kaolin and Zinc, True Match Minerals improves skin complexion in just 4 weeks. Acne and blemishes are reduced, skin-tone is evened, oil is controlled and skin-texture is softened for a radiant glow.
Available in 5 shades: 1W Golden Ivory, 2C Rose Vanilla, 3N Crème Beige, 4W Golden Natural, 6N Rose and in a translucent Finishing Powder.
Magic Mani is the one swipe, one-stop shop to quickly and cleanly ﬁx frustrating nail chips. With a 40 second dry time, Magic Mani is your customers’ new best friend for on-the-go touch-ups. The perfect complementary sale with nail polish purchases.
Available in 4 Shades: #2 Nude, #8 Red ASAP, #10 Red Rose and #13 Pink Time.
FOR EYES: An innovative liquid-to-powder eye paint formula glides on smoothly and blends seamlessly, while coated pigments create a saturated ﬁnish that lasts all day.
FOR LIPS: An innovative liquid formula supercharged with
high-impact pigments for a true and lasting nude lip. The slanted teardrop shaped applicator oﬀers precise application for the most ﬂawless pout.
Lip Paint 4 new nude shades / Eye Paint 4 new nude shades.
After the huge success of the Eucalypt, Charcoal and Red Alge clay masks, L’Oréal are extending the core range.
Anti Blemish Mask: Marine Algae draws out impurities to detox skin and lift blackheads.
Bright Mask: Yuzu lemon is rich in fruit acids that gently exfoliate and even the skin’s surface, revealing a brighter and more even complexion.
L’ORÉAL PARIS MAKEUP GENIUS IS LIKE YOUR OWN PERSONAL BEAUTY ADVISOR! YOUR SMART DEVICE ACTS AS A VIRTUAL MIRROR ENABLING YOU TO TEST AND TRY BEAUTY PRODUCTS IN REAL TIME.
AVAILABLE TO DOWNLOAD FOR FREE, BOTH ON ANDROID AND IOS.
Following many years of research and development, the pearly white new eye cream from Skin Physics®, EYEFIX-360®, has arrived, and it’s a game changer in the world of anti-ageing eye creams. Most eye creams either promise instant effects or long terms results; with little being able to produce both...until now.
Whether you have a high roller budget, or a shoe string discretionary spend would you ever purchase a fragrance you just don’t like…and then wear it? A fragrance is your sensory signature, it’s your lasting sensory impression you leave with the one you encounter. A woman or man’s relationship with their fragrance is an intimate bond. The scent of a fragrance allows you to be creative and individual, to create an alter ego or choose a particular persona - you choose who you would like to be that day.
Asia remains the dominant player in global skincare sales, with consumers across the continent “obsessed with” seeking to achieve flawless skin that is clear, luminous and seemingly transparent. To help cosmetic manufacturers tap into this growing trend for the appearance of glass-like, cloudless skin, in-cosmetics Asia (trade show) has announced hydration and haircare as two of these major focuses of its Spotlight On areas this year.