EIG has 30 years’ experience in the skincare industry placing it today as one of the leaders in the beauty and wellness industry in ASEAN countries and Hong Kong with public listing on the Main Market of Bursa Malaysia since 2004. It was this year that Clinelle launched in Malaysia. Since then the brand’s distribution network has expanded through chain pharmacies and independent pharmacies in Malaysia and Hong Kong.
Clinelle skincare is dedicated to developing products based on the needs of their customers’ skin. Made with the finest clinically-tested ingredients that promise optimal and radiant skin health, all Clinelle products are formulated with natural hyaluronic acid which keeps skin hydrated for up to 72 hours.
The brand’s Pure Swiss HydraCalm range has launched exclusively into Priceline stores in association with signing the national face of the brand, Nikki Phillips. Nikki is a social influencer, TV presenter and healthy skincare advocate who is expecting her first child in the Spring. Nikki attended the media launch where she told guests that now more than ever before, she will be aware of what products she will use on her skin, making sure to keep her regime as simple and natural as possible. Clinelle aims to protect all layers of our skin, and is free from parabens, artificial colourings and fragrances, lanolin, mineral oil, SD-alcohol and comedogenic ingredients, making it safe and effective to use on all skin types. The Pure Swiss HydraCalm range promises fast yet effective results and continuously cares for, and protects all layers of our skin. Available exclusively to all Priceline stores nationwide.
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.