by Ainslie Walker
Business, marketing, culture and technology combined, spawns a surreal and emotive experience for consumers and in addition drives clients into store and allows the creator to become closer to clients.
A world premiere in luxury business, clients see the world through Serge Lutens’ ‘avant-garde’ eyes, including delving into his inspirations, personality, creations, brand codes and history. Utilizing an augmented reality app, Facebook messenger bot experience, geolocation, unique camera filters, and 360-degree movie, Serge Lutens communicates the ultimate brand experience. An imaginary walk takes us through Palais- Royale, the location of the flagship in Paris. Here we explore, collect codes and unlock a secret alcove, the imaginary house. Collection of all codes allows the prize of viewing a mind-blowing 360-degree film in which the viewer can explore an imaginary palace in Marrakesh. Features also include introductions to collections and a store finder.
The experience can be shared on social media and is a fun interactive ‘game’ friends can play together, online or in Paris, discovering stylish places to visit around the Palais-Royale where codes can be collected.
Mr Hassan SAAD, President of Serge Lutens visited Sydney in November to demonstrate the unique brand experience aimed at press, influencers, VIP clients, clients and prospective clients, worldwide (Pictured here, with me). The brand hopes to implement #perspectivesergelutens into Australia via Mecca Cosmetica.
February 28th sees the Australian launch of Serge Lutens’ latest fragrance, Baptême du Feu into Mecca Cosmetica. Featuring notes of gingerbread, tangerine, osmanthus, woods and powder.
Following many years of research and development, the pearly white new eye cream from Skin Physics®, EYEFIX-360®, has arrived, and it’s a game changer in the world of anti-ageing eye creams. Most eye creams either promise instant effects or long terms results; with little being able to produce both...until now.
Whether you have a high roller budget, or a shoe string discretionary spend would you ever purchase a fragrance you just don’t like…and then wear it? A fragrance is your sensory signature, it’s your lasting sensory impression you leave with the one you encounter. A woman or man’s relationship with their fragrance is an intimate bond. The scent of a fragrance allows you to be creative and individual, to create an alter ego or choose a particular persona - you choose who you would like to be that day.
Asia remains the dominant player in global skincare sales, with consumers across the continent “obsessed with” seeking to achieve flawless skin that is clear, luminous and seemingly transparent. To help cosmetic manufacturers tap into this growing trend for the appearance of glass-like, cloudless skin, in-cosmetics Asia (trade show) has announced hydration and haircare as two of these major focuses of its Spotlight On areas this year.