An exclusive retail partnership with Sephora means the brand is ranged in the environment of discovery beauty brands, an area the retailer excels in.
The team responsible for debuting Unilever-owned Murad in Australia is headed by two seasoned industry professionals, who over the past 14 years have both worked for the leading names in retail beauty. Emma Hindmarsh – Marketing Manager and David Whyte – AsiaPac Global Educator, know retail and skincare inside out.
In line with today’s conscious consumer’s thinking, Dr Murad’s founding principle in 1989 was the philosophy that everything is connected. What he refers to as Connected Beauty: the whole-person approach to beauty that inspires them to nourish their skin with efficacious products, eat their water by consuming water-rich fruits and vegetables, awaken their body through physical activity and be kind to their mind by taking time out from devices, social media and ‘cultural stress’. “I believe there is a powerful – but often overlooked – connection between mind, body and health,” says Dr Murad.
The ranges cover off a wide spectrum of well-known skincare concerns with colour-coded collections to ease customer navigation. “Murad is a true clinical brand that gives clinical results. There are seven collections – customers can mix and match based on what their needs are,” David tells esprit Magazine.
Following many years of research and development, the pearly white new eye cream from Skin Physics®, EYEFIX-360®, has arrived, and it’s a game changer in the world of anti-ageing eye creams. Most eye creams either promise instant effects or long terms results; with little being able to produce both...until now.
Whether you have a high roller budget, or a shoe string discretionary spend would you ever purchase a fragrance you just don’t like…and then wear it? A fragrance is your sensory signature, it’s your lasting sensory impression you leave with the one you encounter. A woman or man’s relationship with their fragrance is an intimate bond. The scent of a fragrance allows you to be creative and individual, to create an alter ego or choose a particular persona - you choose who you would like to be that day.
Asia remains the dominant player in global skincare sales, with consumers across the continent “obsessed with” seeking to achieve flawless skin that is clear, luminous and seemingly transparent. To help cosmetic manufacturers tap into this growing trend for the appearance of glass-like, cloudless skin, in-cosmetics Asia (trade show) has announced hydration and haircare as two of these major focuses of its Spotlight On areas this year.