“We had been wanting to open a Sydney flagship for Mecca Cosmetica for the past few years and felt it just had to be in the CBD,” explains MECCA Brands Founder and co-CEO Jo Horgan. “Location is everything, especially in Sydney, and I have long loved The Strand Arcade. It became a waiting game of sorts, until we found the perfect space in which to create the ultimate Mecca Cosmetica store experience for our city-based customers. Our new location is spacious and filled with natural light – and so worth the wait!”
With flagships already established in Melbourne’s South Yarra and Perth’s Claremont, Sydney is the only true CBD Mecca Cosmetica flagship location. The beautiful new space sits on level one of The Strand Arcade in a premium location overlooking George Street with high-fashion neighbours including Dion Lee, The Corner Store, Scanlan & Theodore, and Bassike. Designed by architects Meacham Nockles McQualter, the 200-metre-squared space was formerly a ballroom and today heroes elevated custom fittings providing the next level of luxury shopping: think vintage light fittings, marble floors, and brass finishings. “We say ‘air and space breeds beauty’ and the size of the store, the heritage architectural foundations, and the natural light affords that beauty,” adds Horgan.
The Strand flagship offers the strongest line-up of products in any Mecca Cosmetica environment. There is a dedicated Trove space for niche, discovery brands on the rise. The beautiful Perfumeria offers an extensive line-up of exclusive luxury brands including Frederic Malle, Byredo and Francis Kurkdjian, a complete range of fragrances, and a specialist Fragrance Concierge to assist and inspire the customer. Bespoke fragrance joinery punctuates the space, including a custom-designed fridge to store the Le Labo collection at the perfect temperature. There’s also a custom-designed skincare consulting space and a strategically located artistry area that catches the most flattering natural light in which MECCA’s Colour Specialists conduct makeup applications (redeemable with purchase). A true beauty Mecca and an oasis in the heart of the CBD.