Following up on Malouf Pharmacy’s Key Skincare Insights from Cosmoprof Asia, Angela lets us in on the biggest beauty trends to come out of Cosmoprof Asia.
The fair was definitely geared more towards skincare, however there were some very innovative brands coming out of the USA, Japan and Korea. The Japanese and Korean brands have very cute packaging, geared to a younger customer and the beauty stores were jam packed with these very cute beauty products.
01. UNUSUAL PACKAGING
I saw brow products that looked like magic markers, colour correctors that looked like whipped cream – makeup that was fun and young.
Very cool new brands are coming out of the USA which are high quality, but really well priced. Malouf Pharmacies is very interested in two brands to be revealed once the deal is done.
There were literally thousands of beauty brushes on offer of all different colours and shapes. Keep a look out for these in the near future as we investigate this further. Some of the brushes we saw were mind blowing.
04. BEAUTY BLENDERS
Once again, there were literally thousands of different types of beauty blenders. This is a trend that simply won’t go away.
05. BEAUTY KITS & PALETTES
Palettes are having a moment right now, but Australian consumers only see a 10th of what is available internationally. There are so many different options.
06. HENNA BROWS
This was probably the most amazing product I saw. Tattooing brows with Henna lasts three weeks and is good for those customers who don’t want to commit to permanent feather touch brows.
Lashes are BIG news, with the latest trend being paper lashes in crazy designs. Lash and brow growth serums were also popular.
08. HAIR CARE
Very geared towards the balance between salon and high end pharmacy. Hair Masks were also another big trend.
This article first appeared on Malouf Pharmacies Blog.
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.