When no one else will, the MAGAP will unite, nurture and empower makeup artists, Melanie Burnicle, the CEO tells esprit Magazine. “It’s the trusted voice for the makeup community; aiming to unite all genres of makeup artists in the Asia Pacific region. So whether you work on film, TV, magazines, on counter or bridal makeup, the Makeup Artist Guild Asia Pacific has your back”. MAGAP will strive to nurture and grow the makeup artistry community through education, communication and networking. And to empower makeup artists, the Guild will celebrate their achievements through the MAGAP awards program, launching in 2017.
Click here for tips on how to turn your passion into profitability by MAGAP CEO, Melanie Burnicle.
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.