M.A.C encourages the consumer to take heart, and take a seat. Yes there’s a choice across texture, finish, coverage and shade but that means her perfect shade can be found. And if there’s not exactly what a customer fancies, then the artists will mix two foundations or add in a bit of a brightener to get it just right. The two PRO M.A.C Global Senior Artists in Australia, Nicole Thompson and Carol Mackie demonstrated to the beauty media how the M.A.C Artists are helping customers find their face. As we always say at esprit Magazine, makeup is fun. Customers are being encouraged to forget things that haven’t worked for them in the past and get stuck in to mixing a bit of this and a bit of that to create THE shade.
In celebration of the launch of M.A.C’s newest foundation Next To Nothing and the breadth of foundations M.A.C has to offer, the brand showed beauty editors how to achieve a flawless finish. Next To Nothing is a barely-there makeup. Combining nourishing ingredients with opalescent microspheres the skin appear luminous. There are nine shades from pretty light to choclately dark. Says Nicole: “At M.A.C we know that not one size fits all and with 19 foundation franchises, more than 250 colours in our ranges and over 19 formulas, we are the experts in finding the perfect foundation match for any occasion. Whether you want that glowy ‘no make-up, make-up’ look or prefer a super flawless ‘Instagram style’ coverage or even something in between, we have your foundation wardrobe covered.”
These videos feature four stunning unique women that really represent the depth, breadth and incredible range of foundations that M.A.C has to offer.
Following many years of research and development, the pearly white new eye cream from Skin Physics®, EYEFIX-360®, has arrived, and it’s a game changer in the world of anti-ageing eye creams. Most eye creams either promise instant effects or long terms results; with little being able to produce both...until now.
Whether you have a high roller budget, or a shoe string discretionary spend would you ever purchase a fragrance you just don’t like…and then wear it? A fragrance is your sensory signature, it’s your lasting sensory impression you leave with the one you encounter. A woman or man’s relationship with their fragrance is an intimate bond. The scent of a fragrance allows you to be creative and individual, to create an alter ego or choose a particular persona - you choose who you would like to be that day.
Asia remains the dominant player in global skincare sales, with consumers across the continent “obsessed with” seeking to achieve flawless skin that is clear, luminous and seemingly transparent. To help cosmetic manufacturers tap into this growing trend for the appearance of glass-like, cloudless skin, in-cosmetics Asia (trade show) has announced hydration and haircare as two of these major focuses of its Spotlight On areas this year.