“The signature trend in every look was effortless skin, incorporating Lancôme’s signature Parisienne glow service. Advanced Génifique Youth Activating Concentrate was used to encapsulate a natural glow on the skin before makeup application. As we all know beautiful make-up starts with beautiful skin and that’s something I truly believe in. Our iconic Teint Idole Ultra Wear was used across all beauty looks, in addition to a few drops of Custom Glow drops for a natural glowy finish. Having 40 shades allowed us to perfectly match the diversity in the models skin tones for a perfect glowing complexion.” Lara Srokowski
“The beauty look I created for Camilla & Marc was designed to complement the architectural style of the clothing, with beautiful skin being at the fore front of the look along with a statement plum lip and a glossy eye on selected models.”
"I have created two very different looks for the Albus Lumen show. One with a strong focus on dewy and luminous skin and the second highlighting burnt terracotta cheeks from days spent under the Spanish sun. Lancôme’s signature skin technique was used with Advanced Génifique Youth Activating Concentrate and Teint Idole Ultra Wear for a luminous finish.”
“The beauty look that I designed for C/MEO embodied a mono chromatic trend using L’Absolu Rouge 355 Montreal lip stick on the eye’s cheeks and lips. Just before the models hit the runway we added a touch of Gloss in Love to eye lids for a glossy lid.”
“The makeup look for Acler was designed to complement the colours of the collection incorporating a touch of orange. We used L’Absolu Rouge 160 as blush for runway flushed cheekbones and also uncorrelated this into the eye look partnered with the earthy tones pallet of Hypnose Beige Brulée.”
“This look focusses on an edgy modern statement eye to compliment the colorful collection. The skin was kept natural and glowing, we used Advanced Génifique to prepare the skin and partnered this with Ultra wear and Custom glow drops. There was a trend of two eye looks an architectural eye liner look and Smokey black glossy eye.”
“The Grooming directive for Justin Cassin’s show was all about keeping the skin natural and glowing. We used Advanced Génifique devices to apply the serum for a boost of luminosity on the skin. Ultra wear foundation was applied to even out the complexion. Contouring was a key trend to define the contours of the body with Belle de Teint for extra definition on the runway.”
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.