Q&A on acne myths and treatment with Pharmacy Beauty Manager Deborah Banham who has 30 years experience in pharmacy.
How often do customers come in with Acne?
Our pharmacy’s request for acne products have been building. Many acne products are readily available in supermarkets but are not always providing a solution for their concerns.
What is the most important first step to managing acne?
Getting professional advice. Pharmacy is a great place to ask for assistance due to the range of professional dermo-cosmetic products and trained staff to listen to your concerns and recommend the best solution for your needs.
What factors exacerbate acne?
Using products that are too harsh for the skin. They tend to dry the surface of the skin initially but actually encourage more oil production.
What are the biggest myths or misconceptions about treating acne?
That using strong products will clear the problem quickly.
Why is management of Acne more difficult for customers with sensitive skin?
Acne products are often too harsh for sensitive skin. Irritation of the skin’s surface leads to dryness and then an increase in oil production. These customers have often tried many products and become disillusioned with little or no results.
What are your favourite La Roche-Posay products?
The Anti-Acne Starter Kit is one of our best sellers. It is an easy two step program in a two-week trial and is reasonably priced.
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.