Beauty media heard about the makeup from the brand’s Rachael McAdam - Medical Relations Manager, Jenna Cormack - Priceline Pharmacist at The Ponds, NSW and Kirstie Coulls - Beauty Advisor at Marrickville Priceline, NSW.
Toleriane Teint Make Up range of gentle makeup solutions for sensitive skin draws on the brand’s 40-year long association with dermatologists formulating unique skincare products to soothe, hydrate and rebalance sensitive, intolerant or allergic skin, combining high-tolerance with high efficacy within its skincare formulations.
A complete collection combining high tolerance skincare ingredients with easy-to-wear colours and textures, the La Roche-Posay Toleriane Teint Make Up Collection consists of three formulation solutions: Fluid, Mineral Compact and Water-Cream, a targeted concealer corrective pen and a bronzing and mattifying powder all made for sensitive skin. The formulations enhance rather than camouflage, to beautify and comfort sensitive skin.
The Toleriane Teint Fluid Corrective Foundation, a best seller in Europe, highlights the brand’s signature skincare credentials. A true emblematic product it is a complexion corrector that offers sensoriality and coverage while guaranteeing an ultra-natural looking finish – in six shades. RRP $39.95, 30ml.
La Roche-Posay Respectissime eye makeup collection launches at the same time. Created for those with sensitive eyes and skin. There are three mascaras – Volume, Multi-Dimensions and Waterproof, RRP $29.95; an eye liner, RRP $24.95, an eye pencil, RRP $21.95 and an eye makeup remover, $19.95. In developing the products the formulations were taken through rigorous tolerance testing on individuals suffering with severe atopy, under dermatologist and ophthalmological control.
Staying true to La Roche-Posay’s brand heritage of gentle formulas with minimal ingredients, the complete collection is fragrance and paraben free, while the mascaras use only purified pigments and are nickel-controlled to avoid any eye or skin irritation. The mascaras are enriched with an anti-tear formula; with Reconstituted Lachrymal Liquid to imitate a tear’s natural composition ensuring eyes do not react or run. The easy melt-on formula helps to reduce rubbing and therefore further irritation and discomfort.
All the La Roche-Posay makeup products are fragrance free, preservative free and non-comedogenic as well as all being dermatologically tested on sensitive skin. Available at Priceline stores nationwide now.
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.