We know you are busy, so here is what you need to know... Paraben free, silicone free, colourant free – L’Oréal Paris’ beautiful new hair care range is turning heads. We know that your customers are more discerning than ever, and for many, having a choice of more natural products is imperative. Our mission in creating Botanicals Fresh Care was to harness the power of the world’s richest and most effective natural botanical ingredients. We placed great emphases on gaining maximum efficacy from botanical science and removing anything that wasn’t absolutely essential – this means no colourants, no silicone, no parabens. We have also been eco conscious in everything from our recycled packaging, to our choice of sustainable farming partners and respectful essential oils extraction techniques.
GERANIUM RADIANCE REMEDY For dull or coloured hair
Restores vitality and shine, whilst hydrating and reviving radiance.
CORIANDER STRENGTH SOURCE For fragile hair
Helps strengthen, revitalise and invigorate damaged hair.
SAFFLOWER RICH INFUSION For dry hair
Nourishes, replenishes and softens without weighing hair down.
CAMELINA SMOOTH RITUAL For unruly hair
Provides great frizz control and smooths without any residue.
Geranium essential oil is high in anti oxidants and is superbly radiance enhancing.
Coriander oil is high in omega 6 offering great strengthening, revitalization and fortification benefits.
Safflower oil contains beneficial fatty acids that nourish and soften dry hair without weighing it down.
Camelina oil contains omega 6 & 9 and has superior smoothing properties. It restores hair manageability and gives a frizz-free finish.
Geranium Radiance Remedy Shine Vinegar Spray – this is a daily treatment for dull or coloured hair, simply spray on dry hair for instant shine. Hair will be left radiant and perfumed. Reapply throughout the day as needed.
Coriander Seed Strengthening Potion (in luxurious dropper bottle) – This antioxidant rich, milky lotion should be applied to the lengths of towel dried hair, providing a natural barrier from daily aggressions. It is super light and readily absorbed so can also be applied to dry hair if preferred.
Safflower Rich Infusion Softening Ointment – Apply a small amount of this leave in treatment on towel dried hair for a deeply nourishing effect, style as usual. It is super nourishing whilst being very easily absorbed, it will not weigh down hair.
Camelina Smooth Ritual Frizz Antidote – Apply this leave-in treatment to smooth frizzy hair at any time of day. It disciplines frizzy hair, without any residue.
“What is the difference between a conditioner and a hair mask?”
A conditioner is a blend of nourishing and conditioning agents that have an immediate effect on the hair, making hair easier to comb and adding suppleness. A mask is more concentrated – it is an intensive treatment designed to give your hair a specific boost and should be used 1-2 times a week or as needed. Hair should be washed and conditioned before applying a walnut size amount (or more if you have long hair) onto the lengths of damp hair. Leave on hair for 3-5minutes before rinsing.
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.