Today L’Oréal has set itself the mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety, by meeting the infinite diversity of beauty needs and desires all over the world. The interactive showcase with brand stands manned by their own representatives and experts, gave media a glimpse into L’Oréal “now” and shared the company’s mission of Beauty for All.
Rodrigo Pizarro - Country Manager/ Managing Director L’Oréal Australia & New Zealand officiated the short formalities, saying the Luxury and Active Cosmetics Division had both recorded great growth in 2017, gaining market shares. But there are responsibilities, other than dollars, he emphasised. “L’Oréal has a priority on social responsibility and sustainability issues. We are all here for beauty - we have trade relations but now it’s about community - beauty for all communities”, he said. The one main issue is to address consumers and their needs. “How can we do this?” he posed. Then spread his hands wide to encompass 23 of L’Oréal’s brands on display ranging from natural and science to trendy and sensitive. “Pretty much everything. Hair to toes,” he said. Over time L’Oréal was about products and innovation then about brands, then services, now it’s all about experience. “We want everyone to enjoy the experience of beauty, and enjoy it with your audiences, our consumers”, he told media. This is the first L’Oréal showcase which the company hopes to run every year. “Play like you are 8 years old at Disney”, encouraged Pizarro.
Following many years of research and development, the pearly white new eye cream from Skin Physics®, EYEFIX-360®, has arrived, and it’s a game changer in the world of anti-ageing eye creams. Most eye creams either promise instant effects or long terms results; with little being able to produce both...until now.
Whether you have a high roller budget, or a shoe string discretionary spend would you ever purchase a fragrance you just don’t like…and then wear it? A fragrance is your sensory signature, it’s your lasting sensory impression you leave with the one you encounter. A woman or man’s relationship with their fragrance is an intimate bond. The scent of a fragrance allows you to be creative and individual, to create an alter ego or choose a particular persona - you choose who you would like to be that day.
Asia remains the dominant player in global skincare sales, with consumers across the continent “obsessed with” seeking to achieve flawless skin that is clear, luminous and seemingly transparent. To help cosmetic manufacturers tap into this growing trend for the appearance of glass-like, cloudless skin, in-cosmetics Asia (trade show) has announced hydration and haircare as two of these major focuses of its Spotlight On areas this year.