Making L’Occitane Australia an accredited Great Place To Work has been a wonderful foundation to understanding how we can be better at what we do, says David McConnachie – Country Manager, L’Occitane Australia. “Likewise it has enabled me to think differently about how we do things. Over three years ago we started the process with Great Place To Work and we have engaged our employees in anonymous surveys to understand how we are doing and what more we can do to improve our employee experience.
“I am incredibly passionate about doing what’s right and making sure our employees are happy as I want to ensure we deliver really great experiences to our customers in every channel of the business. Since January 2017 I have been touring the country hosting what I have been calling Listening Breakfasts where we are giving our non-management employees a bigger voice in our business. Firstly, I have learnt so much throughout this process and I have also had a lot of fun along the way spending quality time out of store with our team members in all states and both our head office and warehouse. Our teams have been so open with me and it’s enabled me to address any issues that have been recurring and to make a difference. I really encourage an open culture here at L’Occitane and feedback from our teams has been so encouraging that this is going to continue as I start my second year of Listening Breakfasts. Never stop listening and learning, often the answer is there and we knew it all along”.
Stats for how we feel on a Monday morning, across the Western world, are a bit gloomy. For hundreds of thousands of people 9am on a Monday morning means the durge has begun again and won’t stop until we escape to the pub on a Friday evening. A caring, sharing corporate culture is the antithesis to this and enthuses people to be at work in a place that recognises…even, celebrates their efforts, and ﬁ ts with their values, and is somewhere they enjoy being. Formalising this from being a nice idea to a recognised accreditation, GREAT PLACE TO WORK® was founded on the belief that every company can be a great workplace. Says Robert Levering, co-founder of the GPTW: “Great Place to Work exists to make that happen.” L’Occitane Australia is accredited as a GREAT PLACE TO WORK, Aug 17 – July 18.
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.