IT’S ONLY FAIR when you’re SENSITIVE

May 17, 2017

IT’S ONLY FAIR when you’re SENSITIVE

The Body Shop’s caring new body care range, Almond Milk & Honey, for sensitive, dry skin taps into the needs of 1-in-3 Australian women who believe they have sensitive skin. According to The Body Shop’s research, sensitive skin is currently one of the highest global skincare concerns, racking up over 270,000 Google searches over the last year.

With this in mind and seeking a gap in the market, The Body Shop found that many of the classic, sensitive-skin products on the market are great when it comes to soothing sensitive, dry skin, but the brand asked, ‘are they a joy to use? The result: a thoughtful skincare range that combines nourishing and restoring ingredients with pleasurable textures and a subtle hypoallergenic fragrance – which makes using the products an enjoyable experience.

Importantly, considering the growth of the conscious consumer, The Body Shop continues its Fair Trade ingredients commitment. It is enriched with Community Trade almond oil from the Alicante region of Spain and Community Trade honey from the UNESCO Sheka rainforest in Ethiopia.

Shannon Chrisp, Marketing & Corporate Responsibility Director explained to press at the media launch: “Almond oil comes from almond nuts grown by expert farmers in Alicante, Spain. It is a new ingredient within our Community Trade programme, taking us one step closer to our Enrich Not Exploit Commitment to double the number of Community Trade ingredients we use by 2020. To collect the precious honey we source from the Sheka rainforest biosphere reserve, we work with the ‘bee whisperers’ of Beza Mar, a group dedicated to improving the livelihood of Ethiopian beekeeping communities and maintaining their traditional, natural way of working with the bees. Our trade helps support the sustainable use of the forest by providing a steady income to local people who might otherwise be forced to rely on agriculture that could lead to deforestation.”

Guest speaker at the press event was Gary Gorrow, a Vedic practitioner. Gary talked about the ayurvedic philosophies starting with the focus on thriving. Being quiet and still and honing our five senses which, in today’s world, are depleted; and setting your intention, really directing your energy towards your goal. Then let the universe take care of the details. For more on understanding Vedic philosophies that will enhance your health and wellbeing, in a straight forward presentation, see garygorrow.com.

Almond Milk & Honey, for sensitive, dry skin – Soothing & Restoring Body Lotion 200ml, RRP $22.95. Gently Exfoliating Cream Body Scrub 250ml, RRP $29.95, Soothing & Caring Cleansing Bar 100g, RRP $6.95. Soothing & Caring Shower Cream 250ml, RRP $12.95. Soothing & Caring Bath Milk 400ml, RRP $29.95. Soothing & Restoring Body Butter 200ml, RRP $27.95. Calming & Protecting Hand Cream 30ml, RRP $9.95




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